11:30 a.m-12:30 p.m

73-L. Putting Marketing at the Forefront of Everything You Do

The marketing function at senior living communities isn't just for the sales team. Communities seeking a competitive edge must put marketing at the forefront of everything they do, including employee recruitment, resident events, and fundraising. This session will focus on how a multisite senior living organization created an internal marketing agency that operates independently while supporting the organization's sales function. Presenters will explain how the agency built its capacity to support every internal function and how its four-person team uses artificial intelligence to handle tedious tasks, freeing team members to focus on advancing the organization's mission. You'll leave this session with a roadmap to expand marketing support across your organization and leverage technology to boost your efforts.

• Alexandria Rohrbaugh, Director of Marketing and Communications, The Ohio Masonic Home — Springfield, OH, US