Josh Ashby

Chief Executive Officer
Fleet Landing
Atlantic Beach, FL, USA
  • 52-H. How to Identify Your Organization’s Growth Path

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    52-H. How to Identify Your Organization’s Growth Path

    How do progressive organizations adapt to meet growing market demand? This session will explore two approaches. You’ll learn how a Florida-based single-site life plan community implemented a strategic growth plan to establish a satellite campus, and how a Tennessee-based multi-site organization’s growth strategy led it to expand an existing campus. While both growth initiatives were similar, each organization employed unique strategies to achieve its goals. Presenters will guide you in formulating key questions to ask yourself, your board, and other stakeholders when developing market-based, mission-aligned growth strategies. You’ll also learn how market analysis, vision setting, and strategic repositioning contribute to successful growth. Don’t miss this opportunity to identify your organization’s growth path.

Jason Asp

Corporate Director of Marketing and Program Innovation
United Church Homes
Marion, OH, USA
  • 62-E. Boost Consumer Engagement with Thoughtful Website Design

    • Monday, November 03, 2025

    3:00 – 4:00 p.m.

    62-E. Boost Consumer Engagement with Thoughtful Website Design

    Every senior living organization has a website that provides essential information about its programs and services to older adults and their caregivers. The most effective websites incorporate user-engagement features that enable prospective residents to navigate the site easily, find the information they need, and request additional details. This session will demonstrate how to design accessible and intuitive websites tailored to your target audiences. Presenters will draw on their experiences designing websites for senior living and affordable housing communities to provide actionable insights into web accessibility features, explain how to optimize content for users and search engines, and offer tips for designing intuitive navigation pathways. You’ll appreciate the impact of thoughtful web design on engagement and satisfaction.

Christopher Attaya

VP of Product Strategy
Strategic Healthcare Programs, LLC
Santa Barbara, CA, USA

Martha Atwood

Chief People Officer
Sequoia Living
San Francisco, CA, USA
  • 148-H. How to Cultivate a Culture of Growth and Inclusivity

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    148-H. How to Cultivate a Culture of Growth and Inclusivity

    Studying the characteristics of senior living communities with healthy organizational cultures can help providers shape thriving workplaces of their own. This session will showcase how a two-year workforce-strengthening initiative at San Francisco’s Sequoia Living reduced turnover and enhanced resident satisfaction. Presenters will detail how the initiative encouraged residents and team members to embrace a growth mindset that respectfully challenges the status quo, foster an inclusive environment where all voices are heard, and exercise accountability and care to increase engagement and outcomes. You’ll discover how the initiative reduced Sequoia Living’s turnover to an all-time low of 17% and improved the “culture score” the organization receives from its employees.

Steve Bahmer

CEO/President
LeadingAge Southeast
Tallahassee, FL, United States

David Baker

Vice President Physical Assets
EverTrue
Saint Louis, MO, USA
  • 137-K. Develop a Strategic Repositioning Plan for Your Community

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    137-K. Develop a Strategic Repositioning Plan for Your Community

    Are you seeking ways to transform the challenges facing your senior living campus into opportunities to address local service gaps and shape a brighter future for your organization? This session will provide a roadmap to help you make that happen. Presenters will demonstrate how strategic design, financial planning, and market analysis can ensure your community’s long-term sustainability while creating a vibrant and welcoming environment that exceeds the expectations of older consumers. You’ll gain actionable strategies for exploring current trends and opportunities in senior living, aligning your existing spaces with emerging trends, and developing a strategic repositioning plan that balances resident needs, financial goals, and operational priorities.

Beryl Bannerman

Development Associate
HumanGood PA
Lafayette Hill, PA, USA
  • 26-K. Mentorship: The Key to Developing Your Next Leaders

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    26-K. Mentorship: The Key to Developing Your Next Leaders

    Senior living organizations must cultivate skilled, compassionate, and forward-thinking leaders to meet the growing demand for quality care and innovative solutions. Mentors seasoned professionals who help mentees navigate challenges, seize opportunities, and grow personally and professionally are the cornerstone of any initiative aimed at achieving this goal. This session will provide tools for structuring mentorship programs that align with organizational goals and emphasize measurable outcomes like leadership readiness and employee retention. Presenters will explore strategies for establishing sustainable leadership pipelines by identifying and nurturing leadership potential within diverse teams, creating inclusive pathways for growth, and addressing barriers to leadership opportunities.

Megan Barbour

Chief Operating Officer
Collington – A Kendal Affiliate
Mitchellville, MD, USA
  • 35-H. Breaking Barriers: The Journey of Women to C-Suite Success

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    35-H. Breaking Barriers: The Journey of Women to C-Suite Success

    During this must-attend session, women executives in aging services will discuss their professional journeys, challenges, and career-defining moments. Chief executive officers, chief operating officers, and vice presidents will share their stories of perseverance and innovation, offering lessons to help other women leaders navigate career transitions, overcome obstacles, and build resilience. Discover the leadership qualities that fueled their success and gain practical strategies for finding mentors, building professional networks, and cultivating confidence. Whether you’re an emerging leader, a mid-career professional, or a seasoned executive, you’ll leave this session with actionable insights to guide your career journey and create work environments that empower and support the advancement of women leaders.

Paul Barlow

Senior Vice President of Sales & Marketing
Transforming Age
Bellevue, WA, USA
  • 126-B. Innovative Designs for Active Adult and Independent Living Communities

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    126-B. Innovative Designs for Active Adult and Independent Living Communities

    The next generation of senior living residents will seek aesthetically pleasing homes and apartments that support their independence, adapt to their evolving needs, and preserve their dignity. This session will explore innovative designs for active-adult and independent living that will help you meet the preferences of current and future consumers. Presenters will draw on insights from design, marketing, sales, and therapy experts to help you envision life plan community homes and apartments that quickly adapt to residents’ needs, balance safety and autonomy, and maintain a non-institutional feel. They’ll also examine the latest in-home technology, including voice-activated controls, automated lighting, and fall detection sensors. Discover how to design your community’s dwellings to support aging and choice while discreetly addressing residents’ changing needs.

Katy Barnett

Director, Home Care & Hospice Operations and Policy
LeadingAge
Washington, DC, USA
  • 106-A. Hospice Agencies: It’s Time to Sharpen Your Survey Skills

    • Sunday, November 02, 2025

    1:00 – 2:00 p.m.

    106-A. Hospice Agencies: It’s Time to Sharpen Your Survey Skills

    The Centers for Medicare & Medicaid Services (CMS) employs surveys as a primary tool in its fight against hospice fraud. With changes to the Hospice Special Focus Program on the horizon, now is the perfect time to deepen your understanding of the hospice survey process and sharpen your survey skills. Join this session to learn what types of fraud CMS and its survey contractors look for during a survey. You’ll gain insights and tips for using mock surveys to prepare your hospice team for its next survey.

  • 119-H. Medicare’s Aging at Home Policy Paradox

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    119-H. Medicare’s Aging at Home Policy Paradox

    Studies have consistently shown that older adults prefer to age at home. Despite these trends, investments in home health, hospice, and other Medicare-funded home and community-based services remain misaligned with growing consumer demand for these essential services. Join this session to acquire up-to-date knowledge about home health and hospice policy. Presenters will examine changes to Medicare that are helping and hurting home-based providers striving to meet the needs of older adults who wish to age in place.

Sebrina Barrett

President & CEO
LeadingAge New York
Latham, NY, USA

Brent Bartell

Principal
Hart Gaugler + Associates
Dallas, TX, USA
  • 128-D. Weathering the Storm: Resilient Senior Living Design

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    128-D. Weathering the Storm: Resilient Senior Living Design

    Well-designed senior living communities provide a valuable and reassuring sense of stability to residents and team members. However, those feelings of security can be threatened, sometimes in an instant, by natural or human-made disasters that disrupt daily life and damage or destroy buildings. This session will showcase practical building design and emergency preparedness strategies to help your organization prepare for, adapt to, endure, and recover from adverse events. Presenters will familiarize you with the fundamental principles of resilient building design and guide you through proven methods to safeguard occupants and structures from natural disasters. They will also examine how evolving building codes, insurance requirements, and other factors influence resilient design.