RJ Zielinski

CFO
The Admiral at the Lake
Chicago, IL, USA
  • 67-J. How to Make Every Team Member a Sales and Marketing Expert

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    67-J. How to Make Every Team Member a Sales and Marketing Expert

    Marketing senior living communities isn’t the sole responsibility of your sales and marketing team. Providers will achieve significantly better outcomes by encouraging team members across departments to collaborate on reaching shared sales goals. This session will show you how to engage all team members in boosting resident satisfaction, strengthening your organization’s reputation, and identifying new growth opportunities. Presenters will demonstrate how to incorporate everyone’s unique input into discussions about what makes your community special. Don’t miss this opportunity to discover how tailored marketing approaches can help you achieve more inclusive and effective results and why breaking down barriers among departments is essential for achieving sales success.

Heather Zoeller

Director – Advisory Services
OnePoint Partners
Topsfield, MA, USA
  • 44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    West Hartford Fellowship Housing is implementing a comprehensive campus expansion which will broaden its mission to meet the needs of middle-market consumers. Presenters will outline steps the Connecticut-based housing provider has taken to protect the rights of current residents and preserve existing lower rent structures while also serving a slightly different income demographic. They’ll share architectural design strategies that helped reduce the cost of new construction and a multi-source financing plan that incorporates Low-Income Housing Tax Credits and existing federal subsidies. Whether you’re a seasoned affordable housing provider or new to the field, this session will equip you to reach new middle- and lower-middle markets.