Jean Hartnett

CEO & Founder
Radical Sabbatical
Omaha, NE
  • 149-I. Strengthen Your Workforce with Trauma-Informed Care

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    149-I. Strengthen Your Workforce with Trauma-Informed Care

    When the Centers for Medicare & Medicaid Services required providers of aging services to implement trauma-informed care in 2019, few organizations understood what this care entailed and why it was necessary. This session will clear up the confusion. Representatives of LeadingAge Gold Partner KARE will help you understand how childhood trauma affects the health and well-being of older adults and the people who care for them. Presenters will show you how to change your organization’s culture, improve frontline caregiver retention, and increase resident satisfaction by addressing employee and resident trauma. Learn how to integrate a knowledge of trauma into organizational policies, procedures, and practices that respect individual differences, trauma histories, and cultural backgrounds.

Lauren Hathaway

Opus Marketing Manager
2Life Communities
Brighton, MA
  • 78-E. Using Digital Sales Tools to Reach a Middle-Market Audience

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    78-E. Using Digital Sales Tools to Reach a Middle-Market Audience

    2Life Communities, a LeadingAge member in Brighton, MA, recognized that serving the middle market was both an opportunity and a moral duty. That’s why the organization developed Opus Newton, a pioneering community designed for older adults who have too much income to qualify for affordable housing yet struggle with housing affordability. This session will explore how Opus Newton used advanced technology to create a seamless sales experience that built credibility and trust with prospective residents who thought a senior living option was out of reach for them. This winning process helped the community meet its sales goals early and realize cost savings of approximately $1 million. Find out how to use digital sales tools to reach a new generation of tech-savvy prospects.

Laiya Haywood-Rollins

Manager, Membership & Workforce
LeadingAge Virginia
Glen Allen, VA
  • 28-C. Leadership Diversity: Welcoming Young People of Color

    • Sunday, October 27, 2024

    4:00 – 5:00 p.m.

    28-C. Leadership Diversity: Welcoming Young People of Color

    Increasing the diversity of your leadership team can help your organization improve its workplace culture and bolster its success. This session will show you how to help younger people from underrepresented racial and ethnic groups understand the opportunities available to them in the field of aging services. Learn about LeadingAge initiatives that can help you recruit and retain a diverse team and build the leadership skills of team members once they are hired. Leaders of color will be on hand to share their experiences working in aging services and to offer advice for building a diverse leadership team by opening doors for younger people of color and providing the support they need for a long and fulfilling career in our sector.

Genie Heer

Strategic Sales Advisor
Love & Company, Inc.
Frederick, MD
  • 73-A. Three Critical Components of a Successful Sales Program

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    73-A. Three Critical Components of a Successful Sales Program

    After years of high inflation, it’s more important than ever for your senior living community to maximize its revenue by rebuilding and maintaining high census levels. There is no single strategy for accomplishing this goal. Instead, your organization must ensure that all facets of its marketing and sales programs work together to maximize sales and revenue. This session will examine three critical components of a successful sales program: developing a solid brand, ensuring consistently strong lead generation, and maintaining strong sales practices. Presenters will focus on how two life plan communities dramatically increased their independent living census by successfully implementing strategies to improve all three elements.

Melissa Heiss

Senior Manager
Greystone
Fort Worth, TX
  • 59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model’s financial impact on the traditional life plan community.

Scott Hendrix

Architect, Project Manager
Mcmillan Pazdan Smith Architecture
  • 15-B. Montessori Memory Care for New and Existing Settings

    • Sunday, October 27, 2024

    2:30 – 3:30 p.m.

    15-B. Montessori Memory Care for New and Existing Settings

    Montessori principles have been used to educate countless youngsters worldwide since Maria Montessori opened her first school in 1911. These same principles are now being adapted to provide cognitive, emotional, physical, and social benefits to older adults living with dementia. This session will explore the architecture and interior design strategies that enable independent residents with dementia to care for themselves, others, and their community. Hear an overview of the Montessori philosophy, the principles of Montessori for dementia, and the quality standards that will help you implement those principles. You’ll gain practical ideas and best practices for successfully integrating Montessori principles into new and existing service settings.

Iliana (Gabby) Hernandez

Interim Director of Health Services
Friendsview Retirement Community
Newberg, OR
  • 29-D. Creating Career Pathways for English Language Learners

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    29-D. Creating Career Pathways for English Language Learners

    Building the skills of English language learners can help senior living organizations fill critical vacancies, retain professional caregivers, and mentor trusted staff. During this session, team members from Friendsview Retirement Community in Newberg, OR, will describe how their organization is putting English language learners on a career path in healthcare, as well as how they addressed academic bias in their training programs in order to help their housekeeping staff to succeed. Get tips for starting an English Language Learners Program in your organization and ensuring that the program leads to new hires. You’ll learn how to partner with external education programs, smooth out your hiring process to be more welcoming to English language learners, ease communication between learners, coworkers, and residents, and boost retention through training and advancement. Most of all, you will learn how benefits transfer to better learning for all your employees.

Nathalie Herzog-Kull

Vice President of Operations
Integrated Development Group II
Northfield, IL
  • 72-L. Tapping For-Profit Expertise to Build for the Future

    • Wednesday, October 30, 2024

    11:00 a.m. – 12:00 p.m.

    72-L. Tapping For-Profit Expertise to Build for the Future

    After several years of slower-than-desired progress in developing River’s Edge, New York City’s first life plan community, RiverSpring Living engaged Integrated Development II (ID2), a boutique senior living firm, to complete the project. Through this unique partnership, RiverSpring benefitted from ID2’s expertise without entering a formal joint venture relationship or relinquishing equity. The project is now on track to begin construction in late 2024. This session will describe how the River’s Edge project combined ID2’s entrepreneurial approach with RiverSpring Living’s nonprofit corporate structure, internal resources, and personnel. Presenters will help you understand how a nonprofit organization can work with a for-profit developer to create a winning partnership.

Jay Hibbard

Chief Growth and Communications Officer
Covenant Living Communities and Services
Skokie, IL

Lisa Hoffman

Executive Director
Pathstones by Phoebe
Allentown, PA
  • 79-F. Senior Living Marketing: Educate Them and They Will Come

    • Monday, October 28, 2024

    4:30 – 5:30 p.m.

    79-F. Senior Living Marketing: Educate Them and They Will Come

    Research shows that most Baby Boomers want to age in their own homes. What’s unclear is how much Baby Boomers know about the challenges associated with meeting that goal. This session will offer compelling reasons why senior living organizations should move away from the traditional, transactional approach to marketing and toward an approach that educates older adults about senior living options and helps them make informed decisions. Hear about one organization that took an educational approach to marketing its Continuing Care at Home (CCaH) program. Find out what CCaH program benefits resonate most with older adults. Take home tips for implementing an educational approach to marketing that facilitates sales at all levels of care.

Anita Holt

President/CEO
The Forest at Duke
Durham, NC
  • 56-C. Do Life Plan Communities Need a Skilled Nursing Component?

    • Sunday, October 27, 2024

    4:00 – 5:00 p.m.

    56-C. Do Life Plan Communities Need a Skilled Nursing Component?

    Many life plan communities are looking for a different way to address the long-term care needs of their residents. Some organizations are reducing or eliminating their skilled care component or building new communities without skilled nursing. Others are re-building their long-term care products to be more consumer-friendly. This session will look closely at both options. Presenters will explore whether skilled nursing care is an essential part of a continuum in life plan communities, the steps involved in deciding whether to strengthen or dismantle a skilled nursing setting, and the financial implications of that decision. Learn about alternatives to including skilled care in the continuum and how to determine what your community needs.

Nicole Howell

Director, Workforce Policy
LeadingAge
Washington, DC
  • 117-A. Federal Policy Updates Across the Continuum

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    117-A. Federal Policy Updates Across the Continuum

    You don’t have to be a “policy wonk” to stay current on federal policy issues. You just need to spend an hour with the LeadingAge Policy Team. During this session, those team members will fill you in on the latest federal policy news for provider types spanning the aging services continuum, including affordable housing, nursing homes, and home and community-based services. LeadingAge policy experts will break down the latest news from the congressional, executive, and judicial branches and share their efforts to advocate for improved and expanded access, funding, and regulatory environments.

  • 122-D. Workforce Policy: Charting the Future

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    122-D. Workforce Policy: Charting the Future

    Workforce challenges remain one of the most pressing issues facing aging services. This session will explore the intricacies and nuances of federal workforce policy opportunities and challenges, including the finalized nursing home staffing standard and its implications across the care continuum. Through interactive and candid discussions, participants will gain a deeper understanding of pending workforce legislation and hear how LeadingAge is shaping the conversation on Capitol Hill to preserve access to care, expand pathways into the aging services sector, and increase opportunities for international caregiver recruitment.

  • 147-H. Can Providers Tackle the Aging Services Wage Dilemma?

    • Tuesday, October 29, 2024

    3:00 – 4:00 p.m.

    147-H. Can Providers Tackle the Aging Services Wage Dilemma?

    Providers of aging services know that low wages make it harder to recruit and retain team members. They have tried to increase wages by applying for COVID-19 relief funds and state grants, reallocating budgets, dipping into reserves, and increasing consumer prices. But they still haven’t succeeded in solving the wage puzzle. What can providers do now? This session will walk you through a root-cause analysis of the wage conundrum and explore policy and practice solutions that could help us provide a living wage for all.