Genie Heer
- 73-A. Three Critical Components of a Successful Sales Program
Sunday, October 27, 2024
1:00 – 2:00 p.m.
73-A. Three Critical Components of a Successful Sales Program
Three Critical Components of a Successful Sales Program
After years of high inflation, it’s more important than ever for your senior living community to maximize its revenue by rebuilding and maintaining high census levels. There is no single strategy for accomplishing this goal. Instead, your organization must ensure that all facets of its marketing and sales programs work together to maximize sales and revenue. This session will examine three critical components of a successful sales program: developing a solid brand, ensuring consistently strong lead generation, and maintaining strong sales practices. Presenters will focus on how two life plan communities dramatically increased their independent living census by successfully implementing strategies to improve all three elements.
Melissa Heiss
- 59-D. Beyond the Continuum: Embracing an Aging-in-Place Model
Monday, October 28, 2024
8:15 – 9:15 a.m.
59-D. Beyond the Continuum: Embracing an Aging-in-Place Model
Beyond the Continuum: Embracing an Aging-in-Place Model
The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model’s financial impact on the traditional life plan community.
Scott Hendrix
- 15-B. Montessori Memory Care for New and Existing Settings
Sunday, October 27, 2024
2:30 – 3:30 p.m.
15-B. Montessori Memory Care for New and Existing Settings
Montessori Memory Care for New and Existing Settings
Montessori principles have been used to educate countless youngsters worldwide since Maria Montessori opened her first school in 1911. These same principles are now being adapted to provide cognitive, emotional, physical, and social benefits to older adults living with dementia. This session will explore the architecture and interior design strategies that enable independent residents with dementia to care for themselves, others, and their community. Hear an overview of the Montessori philosophy, the principles of Montessori for dementia, and the quality standards that will help you implement those principles. You’ll gain practical ideas and best practices for successfully integrating Montessori principles into new and existing service settings.
Iliana Hernandez
- 29-D. Creating Career Pathways for English Language Learners
Monday, October 28, 2024
8:15 – 9:15 a.m.
29-D. Creating Career Pathways for English Language Learners
Creating Career Pathways for English Language Learners
Building the skills of English language learners can help senior living organizations fill critical vacancies, retain professional caregivers, and mentor trusted staff. During this session, team members from Friendsview Retirement Community in Newberg, OR, will describe how their organization is putting English language learners on a career path in healthcare, as well as how they addressed academic bias in their training programs in order to help their housekeeping staff to succeed. Get tips for starting an English Language Learners Program in your organization and ensuring that the program leads to new hires. You’ll learn how to partner with external education programs, smooth out your hiring process to be more welcoming to English language learners, ease communication between learners, coworkers, and residents, and boost retention through training and advancement. Most of all, you will learn how benefits transfer to better learning for all your employees.
Nathalie Herzog-Kull
- 72-L. Tapping For-Profit Expertise to Build for the Future
Wednesday, October 30, 2024
11:00 a.m. – 12:00 p.m.
72-L. Tapping For-Profit Expertise to Build for the Future
Tapping For-Profit Expertise to Build for the Future
After several years of slower-than-desired progress in developing River’s Edge, New York City’s first life plan community, RiverSpring Living engaged Integrated Development II (ID2), a boutique senior living firm, to complete the project. Through this unique partnership, RiverSpring benefitted from ID2’s expertise without entering a formal joint venture relationship or relinquishing equity. The project is now on track to begin construction in late 2024. This session will describe how the River’s Edge project combined ID2’s entrepreneurial approach with RiverSpring Living’s nonprofit corporate structure, internal resources, and personnel. Presenters will help you understand how a nonprofit organization can work with a for-profit developer to create a winning partnership.
Jay Hibbard
Lisa Hoffman
- 79-F. Senior Living Marketing: Educate Them and They Will Come
Monday, October 28, 2024
4:30 – 5:30 p.m.
79-F. Senior Living Marketing: Educate Them and They Will Come
Senior Living Marketing: Educate Them and They Will Come
Research shows that most Baby Boomers want to age in their own homes. What’s unclear is how much Baby Boomers know about the challenges associated with meeting that goal. This session will offer compelling reasons why senior living organizations should move away from the traditional, transactional approach to marketing and toward an approach that educates older adults about senior living options and helps them make informed decisions. Hear about one organization that took an educational approach to marketing its Continuing Care at Home (CCaH) program. Find out what CCaH program benefits resonate most with older adults. Take home tips for implementing an educational approach to marketing that facilitates sales at all levels of care.
Anita Holt
- 56-C. Do Life Plan Communities Need a Skilled Nursing Component?
Sunday, October 27, 2024
4:00 – 5:00 p.m.
56-C. Do Life Plan Communities Need a Skilled Nursing Component?
Do Life Plan Communities Need a Skilled Nursing Component?
Many life plan communities are looking for a different way to address the long-term care needs of their residents. Some organizations are reducing or eliminating their skilled care component or building new communities without skilled nursing. Others are re-building their long-term care products to be more consumer-friendly. This session will look closely at both options. Presenters will explore whether skilled nursing care is an essential part of a continuum in life plan communities, the steps involved in deciding whether to strengthen or dismantle a skilled nursing setting, and the financial implications of that decision. Learn about alternatives to including skilled care in the continuum and how to determine what your community needs.
Nicole Howell
- 122-D. Workforce Policy: Charting the Future
- 147-H. Can Providers Tackle the Aging Services Wage Dilemma?
Monday, October 28, 2024
8:15 – 9:15 a.m.
122-D. Workforce Policy: Charting the Future
Workforce Policy: Charting the Future
Workforce challenges remain one of the most pressing issues facing aging services. This session will explore the intricacies and nuances of federal workforce policy opportunities and challenges, including the finalized nursing home staffing standard and its implications across the care continuum. Through interactive and candid discussions, participants will gain a deeper understanding of pending workforce legislation and hear how LeadingAge is shaping the conversation on Capitol Hill to preserve access to care, expand pathways into the aging services sector, and increase opportunities for international caregiver recruitment.
Tuesday, October 29, 2024
3:00 – 4:00 p.m.
147-H. Can Providers Tackle the Aging Services Wage Dilemma?
Can Providers Tackle the Aging Services Wage Dilemma?
Providers of aging services know that low wages make it harder to recruit and retain team members. They have tried to increase wages by applying for COVID-19 relief funds and state grants, reallocating budgets, dipping into reserves, and increasing consumer prices. But they still haven’t succeeded in solving the wage puzzle. What can providers do now? This session will walk you through a root-cause analysis of the wage conundrum and explore policy and practice solutions that could help us provide a living wage for all.
Kimberly Huff
- 108-F. Merge Fitness and Rehab for Optimal Resident Well-Being
Monday, October 28, 2024
4:30 – 5:30 p.m.
108-F. Merge Fitness and Rehab for Optimal Resident Well-Being
Merge Fitness and Rehab for Optimal Resident Well-Being
Rehabilitation services and fitness activities are often provided by separate departments of a life plan community. This session will present a different approach: merging fitness and rehabilitation services into a single department designed to ensure that residents receive early assessments of their fall and injury risks, use the right services at the right time, and spend more years enjoying optimal well-being. Presenters will show you how to develop a comprehensive wellness-based model for all levels of care by combining the skills of fitness and rehabilitation professionals. You’ll learn how to set formal expectations for a new Fitness-Rehabilitation Department and develop a business plan that addresses training needs, budgetary considerations, and marketing opportunities aimed at current and prospective residents.
Barbara Hughes Sullivan
- 64-G. Innovating Together: Life Plan Communities and Villages
Tuesday, October 29, 2024
8:15 – 9:15 a.m.
64-G. Innovating Together: Life Plan Communities and Villages
Innovating Together: Life Plan Communities and Villages
A Village is a neighborhood-based nonprofit membership organization that uses volunteers to help older residents remain connected with their neighbors while continuing to live in their own homes. This session will focus on the innovative partnerships that can evolve between Villages and life plan communities. Find out how life plan communities are working with Villages to offer the most appropriate services to individuals living in their homes and communities. You’ll even meet a housing provider that partnered with an Area Agency on Aging to develop a Village within an existing Naturally Occurring Retirement Community. Presenters will discuss federal and state policy changes that could help expand the development of similar models nationwide.
Kimberly Hulett
- 82-I. Pay Attention to Your Sales Team
Tuesday, October 29, 2024
4:30 – 5:30 p.m.
82-I. Pay Attention to Your Sales Team
Pay Attention to Your Sales Team
Who’s working on the front lines, helping your organization maintain its resident census and remain financially healthy? It’s your sales team, and they deserve your attention. During this session, sales and marketing experts will share their experiences leading and motivating sales teams. Presenters will discuss strategies you can use to encourage your sales team to do its best work, such as offering compensation and incentive programs to motivate the team and implementing effective staffing practices that can improve productivity, increase lead-to-sale conversion rates, shorten sales cycles, and increase occupancy. Learn how to recruit and retain sales team talent and create a motivational work environment for the team working hard to help your organization succeed.