Brad Straub

Executive Vice President
Greystone
Irving, TX
  • 59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model’s financial impact on the traditional life plan community.

  • 70-J. Repositioning the Single-Site Life Plan Community

    • Wednesday, October 30, 2024

    8:00 – 9:00 a.m.

    70-J. Repositioning the Single-Site Life Plan Community

    Can single-site life plan communities thrive in the future, given the increasing complexity of senior living, continued workforce challenges, and the investments required to respond to changing consumer preferences? The answer is a resounding “yes,” according to leaders of Canterbury Court, a 60-year-old single-site community in Atlanta, GA. This session will examine how Canterbury Court has thrived since it updated its strategic plan and launched a 2016 expansion and repositioning project that added new wellness, healthcare, and memory care services to the campus and made targeted investments in facilities, technology, and human resources. You’ll be impressed by this story of a single-site organization that responded to changing consumer preferences and exceeded resident expectations.

Kristi Strawser

Chief Executive Officer
EverHeart Hospice
Greenville, OH
  • 133-J. Why It’s Critical to Understand Your Hospice CAHPS Score

    • Wednesday, October 30, 2024

    8:00 – 9:00 a.m.

    133-J. Why It’s Critical to Understand Your Hospice CAHPS Score

    The Centers for Medicare & Medicaid Services (CMS) uses the Consumer Assessment of Healthcare and Provider Assessments & Systems (CAHPS) survey to share the star ratings of hospice providers with the public. Because star ratings are a relatively recent phenomenon in the hospice sector, it’s essential for hospice providers to better understand these data points and how the public views them. During this session, the presenters will explain the tools CMS uses to identify quality hospice care, offer tips for making quality data seem less daunting, and share strategies for improving quality scores and star ratings. Learn how to view star ratings as an opportunity for your hospice to grow, learn, improve patient experience, and ensure quality care.

Elise Strom

Director of Development
Aldersbridge Communities
East Providence, RI
  • 60-E. Storytelling: A Bridge to Engage Multi-Generational Donors

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    60-E. Storytelling: A Bridge to Engage Multi-Generational Donors

    Nonprofit organizations must adapt to the changing landscape of donor engagement, and storytelling can help. This session will help your organization take a more inclusive approach to developing strong relationships with an increasingly diverse group of donors. A senior living executive and an institutional investment expert will show you how to craft narratives that resonate with individuals of varying backgrounds and ages, from Baby Boomers to Zoomers. Delve into the unique characteristics and preferences of today’s donors and learn how to tell stories that build emotional connections. Discover the power of videos, podcasts, and interactive digital platforms to convey your organization’s mission and impact.

Grant Swemba

VP, Managed Care
Strategic Health Care
Columbus, OH
  • 127-G. Mismanaged Care: How to Succeed at Medicare Advantage

    • Tuesday, October 29, 2024

    8:15 – 9:15 a.m.

    127-G. Mismanaged Care: How to Succeed at Medicare Advantage

    Do you spend hours on hold with Medicare Advantage plans trying to get services approved or explaining what services should be covered? Do you repeatedly send hundreds of pages of documentation to a plan, only to have critical information missed and your requests for care denied? Are your Medicare Advantage payments audited and clawed back? Are you entering data in numerous plan portals? If you answered yes to any of these questions, you should attend this session. Presenters will share lessons they learned from skilled nursing facilities and home health agencies about negotiating Medicare Advantage contracts, getting prior authorizations approved, and having claims paid. Learn about the work LeadingAge is doing to ensure that beneficiaries are protected and plans follow the rules.

Daniel Swiatkiewicz

Vice President of Sales and Marketing
Christian Living Communities
Englewood, CO
  • 85-L. Mastering Authentic Digital Marketing Strategies

    • Wednesday, October 30, 2024

    11:00 a.m. – 12:00 p.m.

    85-L. Mastering Authentic Digital Marketing Strategies

    Most people begin searching for a senior living community by sitting in front of a computer, not taking an in-person campus tour. These prospective residents are digitally savvy and have little patience for digital marketing they don’t find relevant. Senior living organizations can best meet their marketing goals by building an integrated strategy that addresses the needs of these prospects. This session will share best practices for setting clear and realistic digital marketing goals, using search engine optimization to generate leads, and crafting relevant marketing content to address prospects’ pain points. Presenters will show you how to strengthen your online reputation, create a positive user experience on your website, gauge your marketing success, and adjust your strategy when necessary.

Sandy Taccone

Principal, Chief Executive Officer, Blue Blaze Associates
Blue Blaze Associates
Newark, DE
  • 39-A. How to Gain Resident Buy-In on Substantive Changes

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    39-A. How to Gain Resident Buy-In on Substantive Changes

    Is your life plan community planning a substantive change that needs buy-in from residents? Then this session is for you. Senior Living experts in operations, strategy, communications and marketing will fill you in on a strategic process that stresses the importance of transparent and frequent communication, education, and resident involvement. Learn the importance of raising awareness and understanding to build resident support when you announce a prospective change and maintain community engagement. Take home evidence-based recommendations and best practices that will prepare you to implement positive and lasting change within your organization.

James Tavormina

Vice President of Sales
Springpoint Senior Living
Wall Township, NJ
  • 54-B. Expand Your Mission and Market with Continuing Care at Home

    • Sunday, October 27, 2024

    2:30 – 3:30 p.m.

    54-B. Expand Your Mission and Market with Continuing Care at Home

    Continuing Care at Home (CCaH) offers the services of a life plan community to older adults while they live independently in their own homes. Providers of aging services have long worried that CCaH programs could dissuade older adults from moving to a life plan community. Those concerns will be eased during this session when representatives of three life plan communities describe how CCaH helped them expand their mission, grow their market territory, and increase their revenue diversification. You’ll gain valuable guidance to help you use the CCaH model to serve older adults who remain at home, motivate waitlist prospects to commit to your organization, and attract a younger, more diverse population to your life plan community.

Ingrid Tenglin

National Director, Talent Development
Covenant Living Communities and Services
Skokie, IL
  • 148-I. Your Executive Playbook for Retaining Talent

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    148-I. Your Executive Playbook for Retaining Talent

    Are you looking for new ways to slash turnover rates and create a team that’s here to stay? Then this session is for you. Presenters will help you achieve retention success by retooling your Human Resources team to ensure long-term retention success and revamping the new-hire experience to keep fresh talent on the job for more than 90 days. Whether you’re losing entry-level hires or seasoned leaders, this session will give you an executive playbook for retaining talent you can’t afford to lose and fostering a workplace where people want to stay and grow with you. You’ll return home prepared to make fundamental changes to improve productivity and quality of care while ensuring your organization’s long-term sustainability.

Moha Thakur

Policy
National Housing Trust
Washington, DC
  • 131-I. How Developers Can Combat Threats to Housing Preservation

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    131-I. How Developers Can Combat Threats to Housing Preservation

    State Housing Finance Agencies (FHA) use Low-Income Housing Tax Credits (LIHTC) to promote the preservation of existing affordable housing and close loopholes that threaten that preservation. Housing developers play an equally important role in protecting and preserving existing affordable housing. This session will give housing providers the tools they need to address the greatest threats to the existing LIHTC housing stock, including qualified contracts and the nonprofit right of first refusal. Presenters will offer specific, actionable solutions that housing providers can implement to combat these threats so they can provide stable housing options to older adults with low incomes well into the future.

Sarah Thomas

Venture Partner
Meztal
  • 1-A. What AI-Driven Solutions Will Impact Aging Services?

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    1-A. What AI-Driven Solutions Will Impact Aging Services?

    Artificial intelligence (AI) can help aging services organizations provide the best possible care while relieving pressure on overburdened staff and engaging older adults in preserving their health, independence, and dignity. During this session, a global aging expert, technology innovator, and aging services provider will discuss the current and future market for AI-driven solutions in senior living and the innovations that promise to make the most significant impact now and in the future. Presenters will showcase Cypress Living in Ft. Myers, FL, which is using an AI-powered solution to detect and prevent falls. You’ll go home ready to begin your AI journey.

Katie Thorn

Project Lead
Digital Care Hub (formerly Digital Social Care)
  • 4-D. International Perspectives on Technology and Innovation

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    4-D. International Perspectives on Technology and Innovation

    Populations around the globe are aging rapidly, and providers of aging services have much to learn from their colleagues in other countries as we all prepare for projected demographic shifts. During this session, the Global Ageing Network will bring together a diverse group of providers to discuss the future aging services in their respective countries with a particular focus on the role of technology. Hear how the global field of aging services is influenced by the evolving preferences of older persons and the capacity of governments to support needed initiatives. Discover how technology and business innovators are responding to global aging with creative solutions that promise to help build a better and more sustainable future for older adults across the globe.

Julie Thorson

President/CEO & Head Coach
Friendship Haven
Fort Dodge, IA
  • 140-E. Add a Little Fun to Your Workplace Culture

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    140-E. Add a Little Fun to Your Workplace Culture

    What’s the secret to creating an exciting, enjoyable work environment that can help you retain current employees and attract new talent? It’s simple: Don’t take yourself too seriously. This session will show you how to add a little fun to your workplace culture by creating an atmosphere of trust, levity, lightness, and enjoyment that will tickle team members and bring joy to residents. The speaker will share ideas for sparking fun during huddles, meetings, and one-to-one conversations, promoting meaningful workplace relationships, and encouraging employees to let their personalities shine. You’ll return home ready to cultivate a work environment that makes your organization a desirable, engaging, and fun place to work.