Shahzad Zafar

Chief Technology Officer
Trualta
Toronto, ON, Canada
  • 97-G. What Family Caregivers Want: Solution-Based, On-Demand Resources

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    97-G. What Family Caregivers Want: Solution-Based, On-Demand Resources

    In 2023, Parker Health Group in Piscataway, NJ, asked family caregivers of clients enrolled in its adult day services program how the organization could better support them. The caregivers asked for solution-based information, available on demand, to help them fulfill their caregiving responsibilities. During this session, representatives from Parker and Trualta, an online platform for family caregivers, will describe how Parker responded by creating an educational learning platform, integrated with Trualta, that offers information, resources, programming, and services for caregivers and clients. Presenters will outline the initiative’s startup and implementation, staffing resources, operational considerations, and cost.

Xu Zhengjian

Executive Director
Nanjing J-CARE Consulting Co Ltd.
Nanjing, JIANGSU, China
  • 75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    Providers of aging services in China have used CARF International’s field-driven, person-centered accreditation standards to improve the care experience of their residents and the business outcomes of their organizations. This session will showcase China’s innovative business and care delivery in independent living, assisted living, rehabilitation programs, and other care models unique to China. Presenters will introduce you to China’s aging services system, explain how it compares to aging services worldwide, and suggest ways it could be replicated in other countries. Panelists will also share how Chinese providers are expanding person-centered practices across entire systems of care.

RJ Zielinski

CFO
The Admiral at the Lake
Chicago, IL, USA
  • 67-J. How to Make Every Team Member a Sales and Marketing Expert

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    67-J. How to Make Every Team Member a Sales and Marketing Expert

    Marketing senior living communities isn’t the sole responsibility of your sales and marketing team. Providers will achieve significantly better outcomes by encouraging team members across departments to collaborate on reaching shared sales goals. This session will show you how to engage all team members in boosting resident satisfaction, strengthening your organization’s reputation, and identifying new growth opportunities. Presenters will demonstrate how to incorporate everyone’s unique input into discussions about what makes your community special. Don’t miss this opportunity to discover how tailored marketing approaches can help you achieve more inclusive and effective results and why breaking down barriers among departments is essential for achieving sales success.

Heather Zoeller

Director – Advisory Services
OnePoint Partners
Topsfield, MA, USA
  • 44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    West Hartford Fellowship Housing is implementing a comprehensive campus expansion which will broaden its mission to meet the needs of middle-market consumers. Presenters will outline steps the Connecticut-based housing provider has taken to protect the rights of current residents and preserve existing lower rent structures while also serving a slightly different income demographic. They’ll share architectural design strategies that helped reduce the cost of new construction and a multi-source financing plan that incorporates Low-Income Housing Tax Credits and existing federal subsidies. Whether you’re a seasoned affordable housing provider or new to the field, this session will equip you to reach new middle- and lower-middle markets.