Marie Jablonski

Corporate Director, Marketing
Masonicare Health Center
Wallingford, CT
  • 59-A. From Blah to Brilliant: Transforming Senior Living Marketing

    • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    59-A. From Blah to Brilliant: Transforming Senior Living Marketing

    Senior living consumers have evolved, but many life plan community marketing programs haven’t kept pace. Until now. This session will showcase an innovative, multi-layered marketing and communications strategy that uses technology, personalization, and relationship-building to deliver a standout prospect experience. Presenters from a life plan community will describe their outreach to prospective residents, including customer relationship management, AI-driven content development, website behavior tracking, personalized emails, and follow-up systems. They’ll report how these innovations have increased prospect engagement, built trust, and delivered tailored messages that address individual fears, motivations, and readiness stages. Don’t miss this opportunity to apply a proven model to boost conversions and occupancy.

Stuart Jackson

Executive Vice President
Greystone
Irving, TX
  • 38-B. Capital-Efficient Pathways to Meet Needs and Advance Mission

    • Sunday, October 25, 2026

    2:45 – 3:45 p.m.

    38-B. Capital-Efficient Pathways to Meet Needs and Advance Mission

    Nonprofit providers of aging services must scale their organizations to serve an older population that continues to grow each year. But how can growth be achieved when land options are limited, and expansion appears cost-prohibitive? This session will showcase a group of single-site and multisite organizations exploring capital-efficient pathways to meet local needs and advance their missions. Presenters will provide an inside look at how these organizations developed new campuses, implemented phased expansions, engaged in adaptive reuse of existing buildings, and established satellite communities. Learn how successful organizations use disciplined planning and evaluation to identify opportunities and mitigate risk. Get the guidance you need to achieve sustainable growth and capital-efficient expansion in constrained markets.

Jonathan Jedeikin

Chief Information Office and Chief Privacy Officer
The Kendal Corporation
Newark, DE
  • 12-L. Beyond the Hype: AI’s Future in Aging Services

    • Wednesday, October 28, 2026

    11:30 a.m. – 12:30 p.m.

    12-L. Beyond the Hype: AI’s Future in Aging Services

    Artificial Intelligence (AI) is gaining recognition worldwide. But what is AI’s real impact on aging services providers today, and how could it shape the future of care? This session will cut through the hype to answer the questions on every provider’s mind: Which parts of AI are real? Which are a waste of resources? A panel of senior living leaders will share how they’ve used AI to improve operational efficiency, support team members, and engage residents more effectively. They’ll also explain how AI helps them manage data security, integrate organizational systems, and enhance operations and services. You’ll discover AI’s transformative possibilities and learn how to develop your own AI implementation plan.

Tracey Jennings

Chief Operating Officer
LifeSpire of Virginia
Glen Allen, VA
  • 131-K. Acquiring and Repositioning to Meet Consumer Expectations

    • Wednesday, October 28, 2026

    10:00 – 11:00 a.m.

    131-K. Acquiring and Repositioning to Meet Consumer Expectations

    What does it take to successfully acquire, reposition, and transform a senior living community in today’s competitive market? This session will explore how a multisite organization repositioned a fifth campus to meet residents’ evolving needs, promote holistic well-being, and ensure long-term sustainability. Presenters will share how they identified the acquisition opportunity, partnered with a financial services firm to craft the winning bid, and developed a phased master plan that balances innovation, resident appeal, and operational sustainability. They’ll explain why the organization declined to acquire the new campus’s skilled nursing component and how it intentionally designed other parts of the campus to support physical, social, and intellectual wellness.

Emily Jimerson

Principal
SFCS Architects
Roanoke, VA
  • 131-K. Acquiring and Repositioning to Meet Consumer Expectations

    • Wednesday, October 28, 2026

    10:00 – 11:00 a.m.

    131-K. Acquiring and Repositioning to Meet Consumer Expectations

    What does it take to successfully acquire, reposition, and transform a senior living community in today’s competitive market? This session will explore how a multisite organization repositioned a fifth campus to meet residents’ evolving needs, promote holistic well-being, and ensure long-term sustainability. Presenters will share how they identified the acquisition opportunity, partnered with a financial services firm to craft the winning bid, and developed a phased master plan that balances innovation, resident appeal, and operational sustainability. They’ll explain why the organization declined to acquire the new campus’s skilled nursing component and how it intentionally designed other parts of the campus to support physical, social, and intellectual wellness.

Margaret Johnson

Senior Lead Senior Living
Fitch Ratings
New York, NY
  • 57-L. It’s All About the Outlook: Navigating Rating Directions

    • Wednesday, October 28, 2026

    11:30 a.m. – 12:30 p.m.

    57-L. It’s All About the Outlook: Navigating Rating Directions

    Interested in where credit quality for life plan communities may be headed in the near future? This session will translate Fitch Ratings’ published criteria into practical guidance on the factors driving outlook changes for these communities. Presenters will clarify the difference between outlooks and ratings and explain why outlooks matter. They’ll also highlight specific Fitch criteria that merit your attention, including operating performance, occupancy drivers, sales pipeline quality, entrance fee refunds, liquidity, and debt mix. Life plan community financial officers will present case studies of organizations that stabilized and improved their outcomes despite an unstable outlook. Learn how to identify the factors triggering outlook shifts and translate outlook signals into positive management actions.

Laura Jones

Senior Vice President, Operations
Pinnacle Living
Glen Allen, VA
  • 64-D. Turning Stories into Sales: How Media Coverage Can Help

    • Monday, October 26, 2026

    8:30 – 9:30 a.m.

    64-D. Turning Stories into Sales: How Media Coverage Can Help

    Senior living professionals are familiar with traditional sales tactics but often lack experience using earned media as a strategic touchpoint with prospective residents. This session fills that knowledge gap by introducing a communication approach that builds relationships with prospects through media coverage that validates a community’s strengths, highlights resident experiences, and reinforces trust at key decision points in the prospect’s decision-making journey. Presenters will teach you the fundamentals of developing strong story ideas, pitching them to the media, and integrating media coverage into sales strategies. You’ll take home tools to help your community kick-start or enhance its media relations programs, improve conversions, and accelerate prospects’ decision-making.

  • 68-G. From Outsourced to In-House: Building a Creative Services Team

    • Tuesday, October 27, 2026

    8:30 – 9:30 a.m.

    68-G. From Outsourced to In-House: Building a Creative Services Team

    External creative consultants often deliver results for senior living communities, but at the expense of consistency, responsiveness, and organizational alignment. This session will show you how to transform your organization’s creative vision from an outsourced service into an in-house team that drives brand excellence, fosters innovation, and delivers measurable impact. Presenters will prepare you to assess the value of internalizing creative services, assemble the right talent, define workflows, and integrate creative operations into your organizational strategy. You’ll gain practical tips to improve operational efficiency, reduce costs, and enhance brand consistency.

Jason Jorgenson

Senior Vice President and Managing Director of Development
LCS
Des Moines, IA
  • 123-C. Imagining New Environments to Live, Work, and Play

    • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    123-C. Imagining New Environments to Live, Work, and Play

    Today’s older adults are living longer, staying healthier longer, and working longer. This shift is reshaping attitudes toward retirement and creating unprecedented opportunities for retirement communities to reinvent themselves. This session will examine how senior living organizations can support the evolving lifestyles of older adults by expanding services beyond community walls and designing surrounding neighborhoods to meet residents’ needs. Presenters will invite you to imagine how neighborhoods and residential communities might intersect, envision the possibilities for intergenerational or multigenerational environments within and around retirement communities, and consider how mixed-use settings might offer better living environments for today’s older adults. Explore the future of aging and be prepared to rethink your view of traditional retirement communities.

Lisa Kalla

Chief Operating Officer
Saint Therese
Saint Louis Park, MN
  • 91-L. Want to Engage Your Teams? Write a Living Strategic Plan

    • Wednesday, October 28, 2026

    11:30 a.m. – 12:30 p.m.

    91-L. Want to Engage Your Teams? Write a Living Strategic Plan

    Do team members’ eyes glaze over when you mention your organization’s strategic plan? Or is the plan a living document that guides their day-to-day work? If you’re experiencing the first scenario but hoping for the second, this session is for you. Presenters will introduce you to EOS, a strategic planning model designed for weekly use and quarterly updates. Follow a multisite organization’s journey to implement EOS by defining its mission, vision, and values, addressing barriers to progress, and measuring weekly performance. You’ll learn to distill your strategic plan into a one-page document, use data to make decisions, and involve every team member in achieving organizational goals.

Cory Kallheim

General Counsel
Covenant Living Communities and Services
Skokie, IL
  • 63-C. Sales, Marketing, and Beyond: AI in Senior Living

    • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    63-C. Sales, Marketing, and Beyond: AI in Senior Living

    Interested in leveraging artificial intelligence (AI) but concerned about maintaining a disciplined focus on privacy, legal compliance, and ethical safeguards? In this session, you’ll learn how a multisite senior living organization is achieving these goals and how you can too. Presenters will show you how AI-generated video, messaging, and design templates can expand your marketing team’s capabilities while maintaining consistent brand quality. They’ll also explain how AI can work across your organization to streamline workflows, accelerate decision-making, enhance new-hire onboarding, and support personalized learning. You’ll leave this session with a clearer understanding of how AI expands organizational capacity when implemented with intentional guardrails and a human-first philosophy.

Cliff Karklin

VP of Performance and Analytics
Fountain Digital
Independence, OH
  • 67-G. Marketing Data for CEOs: What are All These Numbers Telling Me?

    • Tuesday, October 27, 2026

    8:30 – 9:30 a.m.

    67-G. Marketing Data for CEOs: What are All These Numbers Telling Me?

    Marketing and sales teams often provide CEOs and senior living executives with a range of data to support their conclusions about how effectively their organization is attracting, engaging, and converting consumers. But what do these numbers mean, and how can you use them to ask the right questions, generate new inquiries and increase sales? This session is designed for executive leaders who want a clearer understanding of the difference between an inquiry and a lead, what a conversion rate is and isn’t, and how to act on this information. Presenters will also explain the difference between marketing and sales teams and how they should work together to maximize results. You’ll leave prepared to make informed decisions that will boost your organization’s performance.

Keith Kasin

Chief Operating Officer
Hillcrest
La Verne, CA
  • 5-E. Maximize the Benefits of Bidirectional Data Exchange

    • Monday, October 26, 2026

    3:00 – 4:00 p.m.

    5-E. Maximize the Benefits of Bidirectional Data Exchange

    Bidirectional data exchange the process of sending and receiving data across organizations and care sectors is increasingly common nationwide thanks to federal interoperability initiatives. This session will show how aging services providers can maximize the benefits of this exchange for care delivery and business operations. Presenters will discuss how their life plan communities use health information exchanges to support coordinated care during care transitions, enhance emergency preparedness, and better serve older adults with multiple chronic conditions. You’ll also learn how data exchange supports health plan contract negotiations, population outcome reporting, and point-of-care interventions.