Hayes Hunt

Attorney
Cozen O’Connor
Philadelphia, PA
  • 129-H. Finance and Legal Compliance: A Game Show Tour of the Issues

    • Tuesday, October 29, 2024

    3:00 – 4:00 p.m.

    129-H. Finance and Legal Compliance: A Game Show Tour of the Issues

    If you don’t normally associate finance and legal compliance issues with fun and games, you may change your mind after attending this session. Designed as an interactive game show, the session will invite audience members to test their knowledge of compliance issues by participating in polls and answering multiple-choice questions on their cell phones. A team of presenters will delve deeper into specific compliance and ethical issues involving nonprofit governance, accounting, and government investigations affecting boards of directors, third-party providers, residents, and employees. Along the way, presenters will discuss issues related to bond financing, IRS guidelines, and nonprofit prosecution and enforcement. You’ll go home ready to analyze and resolve complex financial and legal issues with your executive team.

Adriene Iverson

President & CEO
Elder Care Alliance
Alameda, CA
  • 58-D. Affiliation: Last Resort or Best Path Forward?

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    58-D. Affiliation: Last Resort or Best Path Forward?

    Affiliation is often seen as a last resort for a troubled senior living community. However, deciding to join with another entity can also represent an organization’s best path to achieving its strategic vision. This session will reframe the concept of affiliation by presenting the story of the Elder Care Alliance (ECA), which chose to pursue an affiliation after undergoing a robust strategic planning process. Presenters will offer a brief overview of the process ECA used to explore whether an affiliation would improve the odds of achieving its vision for success. Take home practical tools for identifying, pursuing, and evaluating potential affiliation partners. Explore key governance issues associated with one of the most significant decisions your board of directors may ever make.

Stuart Jackson

Executive Vice President
Greystone
Irving, TX
  • 59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

    The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model’s financial impact on the traditional life plan community.

Gary Jacobs

Executive Director
Parkshore
Seattle, WA
  • 152-L. How to Rally Your Team Around a Culture of Excellence

    • Wednesday, October 30, 2024

    11:00 a.m. – 12:00 p.m.

    152-L. How to Rally Your Team Around a Culture of Excellence

    “Organizational culture” can be an overused, theoretical term that is often misunderstood. During this session, aging services providers from Washington State will clarify your understanding of culture and increase your appreciation for its role in your organization. Representatives of Parkshore Senior Living in Seattle will share their formula for building a great employee experience by rallying team members around a Culture of Excellence. The vice president of people at Transforming Age in Bellevue will describe how senior leaders can influence that Culture of Excellence by promoting authenticity, transparency, mission orientation, communication, and trust. Gain practical tools for activating your Culture of Excellence through everyday business practices, including hiring, onboarding, and mentoring.

Rhiannon Jacobsen

Managing Director, U.S. Market Transformation & Development
U.S. Green Building Council
Washington, DC
  • 23-J. Advancing Sustainability Efforts While Reinforcing Mission and Values

    • Wednesday, October 30, 2024

    8:00 – 9:00 a.m.

    23-J. Advancing Sustainability Efforts While Reinforcing Mission and Values

    Cedar Community in West Bend, WI, is committed to protecting the environment and being a good neighbor in the communities where its five campuses are located. The organization backed up that commitment by giving the Cedar Lakes Conservation Foundation 100 acres of land in a primary environmental corridor. This session will explore how Cedar Community’s efforts to promote ecological sustainability have affected its marketing, public relations, fundraising, and operations. Presenters will offer tips for addressing sustainability issues while planning new construction, repositioning, and renovation work. Discover how powerful storytelling about sustainable design can garner stakeholder support, improve marketing efforts, and elevate organizational mission.

Jill Janes

Vice President of Sales & Marketing
Methodist Retirement Communities
The Woodlands, TX
  • 77-D. Transform your Brand Experience with Storytelling

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    77-D. Transform your Brand Experience with Storytelling

    Does your brand spark feelings of connection and authenticity? If not, you may be spending too much time focusing on your logo and tagline and not enough time listening to the human-interest stories living within your senior living community. Those stories can convince prospective residents and employees that something special is happening within your walls. This session will explore how older adult storytelling can captivate audiences and encourage deeper engagement with your brand, especially when those stories go viral on social media. Presenters will give you practical strategies for harnessing the storytelling potential of residents in your community and showcasing the authenticity that today’s buyers crave.

Philip Jean

CEO/President
Piper Shores
Scarborough, ME
  • 63-F. Two Campuses, One Community: The Piper Shores Story

    • Monday, October 28, 2024

    4:30 – 5:30 p.m.

    63-F. Two Campuses, One Community: The Piper Shores Story

    Piper Shores, Maine’s first and only nonprofit life plan community, experienced solid growth, impressive financial performance, and positive Fitch ratings during its first 21 years of operations. After evaluating the community’s long-term stability, the Piper Shores board of directors and senior management decided that it made sense to expand the organization by building a new 45-acre campus called The Meadows across the street. This session will showcase the strategic, development, financial, and operational plans that preceded this major expansion. Presenters will share how they made decisions about the expansion and how residents worked together to build a sense of community across two campuses.

Jennifer Jimenez Marana

CEO/Founder
Marana Consulting
  • 26-A. Helping Frontline Caregivers Navigate Microaggressions

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    26-A. Helping Frontline Caregivers Navigate Microaggressions

    Many frontline professional caregivers have experienced microaggressions at one time or another while working in senior living organizations. These everyday slights, insults, and putdowns generally come from well-intentioned individuals who may be unaware they have engaged in demeaning ways. Intended or not, microaggressions can profoundly impact individuals across a wide range of identities. This session will delve into the nature of microaggressions and offer actionable strategies to help individuals and leaders address them. Presenters will demonstrate a mindfulness technique that helps professional caregivers proactively address and cope with microaggressions. You’ll return home better able to recognize the manifestations and impact of microaggressions and create a proactive and supportive environment for frontline caregivers in your organization.

Nathan Jones

Founder
Dash Media
  • 77-D. Transform your Brand Experience with Storytelling

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    77-D. Transform your Brand Experience with Storytelling

    Does your brand spark feelings of connection and authenticity? If not, you may be spending too much time focusing on your logo and tagline and not enough time listening to the human-interest stories living within your senior living community. Those stories can convince prospective residents and employees that something special is happening within your walls. This session will explore how older adult storytelling can captivate audiences and encourage deeper engagement with your brand, especially when those stories go viral on social media. Presenters will give you practical strategies for harnessing the storytelling potential of residents in your community and showcasing the authenticity that today’s buyers crave.

Stacey Judge

Springpoint Senior Living
Wall Township, NJ
  • 107-E. Combatting Social Isolation in Your Community

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    107-E. Combatting Social Isolation in Your Community

    Senior living communities work hard to create opportunities for residents to connect socially while receiving the supportive services they need. However, some residents experience social isolation as they struggle to transition into senior living. This session will share best practices to improve resident engagement. Presenters will discuss the need to assess residents regularly for social isolation and to marshal the tools needed to help those residents engage with the community. They will introduce technologies including social companion robots, that can help identify those in need of therapeutic counseling and supplement the delivery of in-person services. These interventions can improve the well-being of residents at risk for social isolation, alleviate loneliness, and even motivate residents to pursue behaviors that improve their well-being.

Keith Kasin

Chief Operating Officer
Hillcrest
La Verne, CA
  • 123-E. Lessons from California’s Data Exchange Framework

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    123-E. Lessons from California’s Data Exchange Framework

    The California Data Exchange Framework (DxF) promotes the secure and real-time exchange of health and social service information. California skilled nursing facilities and Programs for All-Inclusive Care of the Elderly (PACE) must participate in the framework, while other providers are strongly encouraged to do so. This session will share the experiences of LeadingAge California members participating in the DxF. Presenters will use those experiences to illustrate the care coordination-related benefits of the DxF, review technology and policy lessons learned in California that apply to LeadingAge members in other states, and offer advocacy advice to members who anticipate their states may soon develop similar frameworks.

Melissa Keeney

Director of Design
Spellman Brady & Co.
Saint Louis, MO
  • 18-E. What Do Residents Think of Your New Development Project?

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    18-E. What Do Residents Think of Your New Development Project?

    Imagine that you’re planning a renovation or new addition to your campus. You form a dream team of experienced professionals, including the developer, architect, interior designer, general contractor, and a winning sales and marketing team. You think your team is now complete, but you’re wrong. As this session will illustrate, engaging residents as participants in deciding what happens to the place they call home, may result in greater overall satisfaction. Presenters will explore why resident feedback is important, how to gather that feedback, who should be involved, and when they should be engaged.