Gabrielle Kenney

Manager
Right at Home Boston & Maine
  • 71-A. Best Practices for Scaling Person-Centered Care

    • Sunday, November 02, 2025

    1:00 – 2:00 p.m.

    71-A. Best Practices for Scaling Person-Centered Care

    Providing person-centered care comes naturally to many providers of aging services. Yet, these providers can still find it challenging to create processes and systems that enable consistent care delivery at scale. Representatives of Genworth Financial Inc., a LeadingAge Gold Corporate Partner, will lead this session alongside leaders of CareScout, a Genworth company focused on helping older adults and families plan for long-term care needs. Presenters will share best practices from care providers that are successfully integrating person-centered supports into their intake processes, standard operating procedures, and hiring strategies. You’ll gain tips for serving residents and clients in ways that incorporate their values, preferences, and goals into the care they receive.

Heather Kessler

Senior Director of Marketing
Community First Solutions
Hamilton, OH, USA
  • 58-B. Communicating Through Change: Marketing Your Acquisition

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    58-B. Communicating Through Change: Marketing Your Acquisition

    Marketing and communication can’t pause when your organization begins preparing for an acquisition. Quite the opposite! This session will demonstrate how your organization’s marketing team can effectively navigate a change in ownership by ensuring that communication and marketing messages remain ongoing, clear, carefully worded, and reassuring to all stakeholders. Presenters will teach you how to maintain customer trust, brand strength, and market momentum by positioning your organization’s acquisition as a strategic growth opportunity. You’ll learn essential lessons to help you develop a strategic marketing plan that effectively engages stakeholders as you promote your company’s acquisition.

Andrea Killiard

Marketing & Life Enrichment Director
Piper Shores
Scarborough, ME, USA
  • 42-A. Meet Future Market Demand with a Satellite Community

    • Sunday, November 02, 2025

    1:00 – 2:00 p.m.

    42-A. Meet Future Market Demand with a Satellite Community

    A life plan community seeking to meet the growing demand for new housing options often encounters a frustrating roadblock: a lack of available space for expansion on campus. Some organizations address this challenge by developing satellite communities to reach untapped or underserved markets. This session will showcase a variety of satellite communities, including those located in walkable neighborhoods and on college campuses, and those catering to residents with specific income levels, cultures, and special interests. Discover how satellite campus planning can help you meet current and future growth demands, capitalize on partnership opportunities, and explore new markets. You’ll learn how to leverage the resources of your main campus to support satellite campus development.

Josh King

Vice President of Information Technology
EverTrue
Saint Louis, MO, USA
  • 46-D. Keep Your Brand Fresh While Preserving What Sets You Apart

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    46-D. Keep Your Brand Fresh While Preserving What Sets You Apart

    EverTrue, formerly Lutheran Senior Services, is proud of its 165-year legacy of caring for older adults. However, this legacy hasn’t prevented the nation’s 12th-largest nonprofit aging services provider from embarking on a transformative journey driven by innovation. This session will highlight how the St. Louis-based organization expanded housing options and in-home services to serve a broader demographic, implemented innovative service models like palliative care, diversified its revenue streams, adjusted its residential mix, embraced technology, and adopted systems to manage data more efficiently. Don’t miss this opportunity to hear the EverTrue management team discuss how they embraced the future while honoring their organization’s past. You’ll take home valuable tips for keeping your brand fresh while preserving what makes you special.

Emi Kiyota

Associate Professor
National University of Singapore
Singapore

Michael Klein

President/CEO
Kavod Senior Life
Denver, CO, USA
  • 90-B. Bringing Health and Wellness Programming to Affordable Housing

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    90-B. Bringing Health and Wellness Programming to Affordable Housing

    Older adults living in subsidized housing have a greater risk of hospitalization and costly nursing care utilization compared to their peers in the community. This session will introduce you to three affordable housing communities working to change these outcomes. Presenters will outline their strategies for improving resident health and well-being, which include establishing a multi-physician medical clinic to address the needs of residents and non-residents, aligning housing-based health programs with the eight dimensions of wellness, and using technology to connect healthcare providers and clients of a Program of All-Inclusive Care for the Elderly (PACE). You’ll gain tips for establishing housing-based programs that save healthcare dollars while increasing health equity for older adults wishing to age well and in place.

Colleen Knudsen

Associate Director, Communications & Media Relations
LeadingAge
Washington, DC, USA
  • 61-D. Master the Art of Storytelling to Shape the Media Narrative

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    61-D. Master the Art of Storytelling to Shape the Media Narrative

    Public relations professionals in aging services play two roles when sharing stories about their organizations with the media: they communicate relevant facts to reporters and assist those reporters in crafting compelling narratives that bring those facts to life. This session will introduce LeadingAge members to the art of storytelling. A panel of reporters and communications experts will help you understand journalistic concepts and public relations strategies. You’ll learn how to generate story ideas about your organization, pitch those ideas to the media, and engage with reporters. You’ll also gain tools and tactics to help you navigate damaging media storms or ride the exhilarating waves of favorable coverage.

Irene Kovala

Board Member
Sun Health Communites
Surprise, AZ, USA
  • 33-G. Engaging, Strengthening, and Compensating Board Members

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    33-G. Engaging, Strengthening, and Compensating Board Members

    Creating a high-performing nonprofit board of directors entails more than simply selecting individuals to serve. Organizations must also strive to enhance the impact of board members once they are recruited. This session will examine the holistic Board Lifecycle Program implemented by Sun Health Communities in Surprise, AZ. Presenters will describe program features, including strategic recruitment aligned with effective board engagement, an onboarding process designed to help new board members contribute and thrive, and a board rotation policy that encourages fresh perspectives while maintaining institutional knowledge. The Board Lifecycle Program also features board compensation to boost recruitment, raise expectations, and enhance engagement. Get ready to access practical tools that will help you develop a high-impact board.

Jessica Kraft

Chief Marketing Officer
Convivial Life
Venice, FL, USA
  • 68-K. Balancing Technology and Relationships in Sales and Marketing

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    68-K. Balancing Technology and Relationships in Sales and Marketing

    Artificial intelligence (AI) offers many benefits to senior living communities seeking to optimize their sales and marketing efforts. However, senior living marketers who want to harness the benefits of AI must work diligently to ensure that human connection remains central to all sales and marketing outreach. This session will explore how AI can streamline sales and marketing strategies by automating routine tasks, analyzing data to identify consumer trends, and facilitating communication through chatbots and personalized email campaigns. You’ll learn how to blend the power of AI with the warmth of human connection to create a truly exceptional experience for prospective residents.

Brian Kramer

Chief Underwriting Officer
The Hartford
Southington, CT, USA
  • 79-F. What Rising Insurance Rates Mean for Your Property

    • Monday, November 03, 2025

    4:30 – 5:30 p.m.

    79-F. What Rising Insurance Rates Mean for Your Property

    Today’s property market remains fractured, unstable, and increasingly expensive. This is especially true for properties in geographic regions at greater risk for severe natural disasters or other events that can cause significant damage and lead to double-digit increases in property insurance rates. This session will help you understand the current property market, how insurance rates are determined, and strategies for combating rising costs. Panelists will share their predictions for the future and outline the opportunities that a chaotic insurance market might present for your organization.

Val Kratzman

Interim CEO and Chairman
SatyaDx
Portland, ME, United States

Daniel Krieger

Chief Business Integration and Compliance Officer
Presbyterian Senior Living
Dillsburg, PA, USA
  • 81-G. On-Site Care: Promoting Health in Life Plan Communities

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    81-G. On-Site Care: Promoting Health in Life Plan Communities

    Life plan communities strive to maximize resident independence and well-being by providing multiple levels of care and service so residents can avoid hospital admissions when their needs change. This session will introduce a critical step toward achieving that goal: employing healthcare practitioners to deliver primary care and care coordination through on-site clinics, home visits, and telehealth services. Presenters will demonstrate how on-site primary care can help reduce resident hospitalizations and facilitate transitions between service levels while improving access to medication reconciliation, behavior management, advanced care planning, and palliative care. You’ll discover the types of on-site medical services residents expect and how an on-site healthcare team can build trust in your organization.

  • 107-B. Crisis and Issue Management: Best Practices for Senior Living

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    107-B. Crisis and Issue Management: Best Practices for Senior Living

    The dynamic and high-stakes nature of senior living environments requires robust strategies for crisis and issue management. This session, designed for senior living executives and legal compliance professionals, will explore best practices for navigating scenarios that can threaten operational stability, reputational integrity, and regulatory compliance. Presenters will offer practical insights into managing crises, including data privacy breaches and ransomware attacks. Participants will engage in an interactive game-show-like format to address scenarios involving regulatory scrutiny, media pressure, and internal investigations. Learn how to minimize liability and safeguard organizational trust while preserving confidentiality in privileged communications, managing relationships with third-party vendors, and addressing allegations of workplace misconduct.