Nicole Munsey

President, Co-Founder
Morning Light Strategy
Naperville, IL, USA
  • 57-A. Messaging Roadmap: Aligning Corporate and Community Branding

    • Sunday, November 02, 2025

    1:00 – 2:00 p.m.

    57-A. Messaging Roadmap: Aligning Corporate and Community Branding

    It can be challenging for a marketing team to strike the right balance between promoting a provider organization’s corporate brand and advancing the brand identity of one of its senior living communities. During this session, a multi-site senior living leader and a marketing consultant will team up to present primary research on how prospective residents perceive corporate senior living brands compared to the brands of individual communities. Presenters will share a roadmap to help you refine your brand identity, boost occupancy, and create a unified, compelling message that reflects both corporate values and local charm. You’ll take home tips for ensuring your brand stands out in a competitive senior living market.

Kathleen Murray

Director of Organizational Learning & Development
Benedictine Health System
Minneapolis, MN, USA
  • 140-B. International Perspectives: Creating Pipelines for Foreign-Born Workers

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    140-B. International Perspectives: Creating Pipelines for Foreign-Born Workers

    The demand for qualified caregivers is rising worldwide, and workforce shortages in aged care are intensifying. Domestic solutions are critical, but the aged care sector must also embrace innovative global partnerships. This session will examine how providers in Minnesota are working with the Kenyan State Department of Diaspora Affairs to create sustainable pipelines for foreign-born workers. Discover how similar initiatives can strengthen the U.S. healthcare workforce, enhance global skillsets, and improve healthcare outcomes. You’ll learn the steps necessary to engage in international recruitment, navigate complex immigration systems, and foster partnerships that prioritize workforce needs and advance global healthcare.

Joseph Musgrave

CEO
Home & Community Care Ireland
Dublin, Ireland

Cyrelle Muskat

Chief Heritage Officer (interim), Director of Quality Systems and Wellness
Baycrest
North York, ON, Canada
  • 73-C. International Perspectives: Driving Care Quality through Data Sharing

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    73-C. International Perspectives: Driving Care Quality through Data Sharing

    The Seniors Quality Leap Initiative (SQLI) is an international consortium established by North American and South African leading long-term care organizations. SQLI strives to enhance the quality of life and care for older adults by encouraging providers to share performance data and outcomes from their quality improvement initiatives with one another. During this session, SQLI leaders and members will showcase their efforts to improve providers’ benchmarking capacity, including ongoing research into developing an overall resident quality of life composite score and consistent employee engagement measures. Three aging services executives will discuss how SQLI participation has influenced their organization’s quality improvement efforts.

Valerie Mutterperl

Associate Principal
Perkins Eastman
Pittsburgh, PA, USA
  • 45-D. Reposition Obsolete Care to a More Appealing Care Model

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    45-D. Reposition Obsolete Care to a More Appealing Care Model

    Despite evolving consumer needs and preferences, the fundamental nursing home model has remained unchanged since the advent of Medicare and Medicaid 60 years ago. This session will explore a new direction. You’ll meet a chief executive who transformed a traditional nursing home into a comprehensive long-term care organization and a highly respected architect leading efforts to redesign and reposition nursing homes. Together, they will examine anticipated changes to Medicare and Medicaid that could create opportunities for revitalizing long-term care by implementing innovative and scalable models tailored to diverse consumer preferences. Join this session to discover the steps you can take to reposition your nursing home as a more appealing care model.

Kristen Myers

Vice President, Membership Sales
Convivial Jacaranda Trace
Venice, FL, USA
  • 68-K. Balancing Technology and Relationships in Sales and Marketing

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    68-K. Balancing Technology and Relationships in Sales and Marketing

    Artificial intelligence (AI) offers many benefits to senior living communities seeking to optimize their sales and marketing efforts. However, senior living marketers who want to harness the benefits of AI must work diligently to ensure that human connection remains central to all sales and marketing outreach. This session will explore how AI can streamline sales and marketing strategies by automating routine tasks, analyzing data to identify consumer trends, and facilitating communication through chatbots and personalized email campaigns. You’ll learn how to blend the power of AI with the warmth of human connection to create a truly exceptional experience for prospective residents.

Roger Myers

President & CEO
Presbyterian Villages of Michigan
Southfield, MI, USA
  • 37-I. Workforce Development: Join the Leadership Fellowship Program

    • Tuesday, November 04, 2025

    4:30 – 5:30 p.m.

    37-I. Workforce Development: Join the Leadership Fellowship Program

    The Leadership Fellowship Pilot Program, a collaboration between LeadingAge and the United Negro College Fund (UNCF), aims to raise awareness about careers in aging services by inviting high-potential, mid-level leaders to spend a year working in non-clinical roles at LeadingAge provider organizations. This session will explore the pilot program’s strategic approach to workforce development in aging services, explain how UNCF recruits prospective fellows for provider-specific positions, and review the program’s curriculum, which introduces fellows to the field of aging services. You’ll hear from providers and fellows about their experiences in the program and learn about the mentoring support fellows receive as they prepare to pursue promising careers in aging.

Kimberly Nelson

Director of Philanthropy
Greenspring by Erickson Senior Living
Springfield, VA, USA
  • 51-H. Enhance Workforce and Community Impact with Employee Scholarships

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    51-H. Enhance Workforce and Community Impact with Employee Scholarships

    Your organization can address workforce challenges and promote employee development by offering scholarships to help employees pursue higher education and improve their professional skills. This session will highlight three organizations that award scholarships to employees and students with support from residents who make donations, review applications, and allocate awards. Presenters will discuss the development, implementation, and outcomes of scholarship initiatives while sharing practical steps for securing funding, engaging stakeholders, and measuring success. Discover how to create scholarship programs that empower employees, attract new talent, and reinforce your organization’s commitment to mission-driven service. You’ll obtain tools to evaluate your scholarship program’s success, ensure its lasting impact, and demonstrate a return on investment for your organization and workforce.

Marcus Nisbet

CEO
Specialist Resource Solutions (SRS)
Aberdeen, SCOTLAND, UK
  • 8-F. International Perspectives: Using Technology to Transform Care Delivery

    • Monday, November 03, 2025

    4:30 – 5:30 p.m.

    8-F. International Perspectives: Using Technology to Transform Care Delivery

    The Digital Support Hub model helps Scottish aged care organizations provide scalable, person-centered care to older adults by blending digital tools with human interaction. This session will explore how the Hub uses a simple, one-button computer and regular welfare calls to engage with older adults living in the community, address gaps in traditional care delivery, tailor care to individual needs, and reduce reliance on in-person services. Presenters will outline strategies for using the Hub model to address workforce shortages, improve staff retention, and empower caregivers and care recipients. You’ll take home practical steps for using a Digital Support Hub to reduce hospitalizations, support transitions to independent living, and preserve autonomy all while achieving significant cost savings.

Roseline Njogu

Honorable Principal Secretary
Kenya State Department of Diaspora Affairs
Nairobi, Kenya
  • 140-B. International Perspectives: Creating Pipelines for Foreign-Born Workers

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    140-B. International Perspectives: Creating Pipelines for Foreign-Born Workers

    The demand for qualified caregivers is rising worldwide, and workforce shortages in aged care are intensifying. Domestic solutions are critical, but the aged care sector must also embrace innovative global partnerships. This session will examine how providers in Minnesota are working with the Kenyan State Department of Diaspora Affairs to create sustainable pipelines for foreign-born workers. Discover how similar initiatives can strengthen the U.S. healthcare workforce, enhance global skillsets, and improve healthcare outcomes. You’ll learn the steps necessary to engage in international recruitment, navigate complex immigration systems, and foster partnerships that prioritize workforce needs and advance global healthcare.

Francis Njuakom

Executive Director
Community Development Volunteers for Technical Assistance (CDVTA)
Bamenda, NWR, Republic of Cameroon
  • 112-D. International Perspectives: Challenges, Innovations, and Global Lessons

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    112-D. International Perspectives: Challenges, Innovations, and Global Lessons

    As one of our youngest and fastest-aging continents, Africa has much to teach the world about providing inclusive, rights-based aged care characterized by resilience, strong community traditions, and limited resources. During this session, advocates and practitioners will explore the evolving landscape of aging and caregiving in Africa, including rural caregiving, community-based care, gender-based violence, legal and financial gaps, and elder-led advocacy networks. You’ll engage in a dynamic conversation about the current state of aged care in Africa, the African Union’s mission to integrate aging into law and policy, and the continent’s vision for the future. Don’t miss this opportunity to discover what your region can learn from Africa’s unique approach to aged care.

Chisom Nnajiofor

Program Manager
LBFE Boston | Little Brothers -Friends of the Elderly
Boston, MA, USA
  • 6-E. Can Technology Foster Meaningful Relationships?

    • Monday, November 03, 2025

    3:00 – 4:00 p.m.

    6-E. Can Technology Foster Meaningful Relationships?

    Social isolation puts many older adults at risk for declines in physical and mental well-being. In-person communication is the best antidote to this isolation, but it’s not always available to those who need it most. That’s why technology is playing an increasingly vital role in helping older adults connect with others. This session will describe how a Boston-based affordable housing provider and its community partner connected older housing residents with their peers while teaching them how to stay connected through technology. Presenters will share their experiences recruiting university students to teach technology skills to a diverse group of older adults. You’ll gain strategies for creating programming that fosters socialization and community-building by helping older adults use technology with confidence.