Marybeth Roberts

Director of Sales, Marketing & Communications
John Knox Village
Lees Summit, MO
  • 81-H. Targeted Digital Media: The Secret to Marketing Success

    • Tuesday, October 29, 2024

    3:00 – 4:00 p.m.

    81-H. Targeted Digital Media: The Secret to Marketing Success

    John Knox Village, a life plan community in Kansas City, MO, has succeeded in increasing the engagement of prospective residents, optimizing lead quality, increasing sales, and boosting marketing results. During this session, the community’s sales and marketing team will share the secret to its success: advanced technology and targeted digital media. Marketing and financing experts will join the conversation to describe how senior living communities nationwide can use technology tools and digital landscape navigation to generate leads, foster engagement, and guide prospects through the sales cycle. Presenters will also share lessons to help you equip and train your sales team to leverage the power of technology.

Frank Rockwood

Co-Founder
Rockwood Pacific
Orinda, CA
  • 52-A. Should You Transition Away from Skilled Nursing Care?

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    52-A. Should You Transition Away from Skilled Nursing Care?

    The demand for skilled nursing home care has waned in recent years due to the improved health of older adults, reimbursement changes, and increases in care provided in non-skilled settings. This session will focus on three senior living communities that are transitioning from skilled nursing to alternate care models. Presenters will describe a renovation project that converted skilled nursing spaces to memory care, a campus expansion that closed an on-campus skilled nursing setting, and a ground-up life plan community development that offered comprehensive care without on-campus skilled nursing. Join colleagues to discuss how transitions in care delivery can impact financial performance and their implications for strategic planning, financial management, resident relations, and operations.

Robert Rode

Attorney
Voigt, Rode & Boxeth, LLC
Saint Paul, MN
  • 106-E. Sexual Intimacy: How to Support Choice While Managing Risk

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    106-E. Sexual Intimacy: How to Support Choice While Managing Risk

    A person’s need for intimacy doesn’t disappear as they age, even if their level of cognition declines. However, respecting a resident’s right to intimacy can lead to awkward situations and uncomfortable conversations with other residents, family members, and surveyors. This session will give you the tools to protect and promote each resident’s choice, even in the face of occasional adverse responses. An attorney and a nurse will describe the challenges associated with supporting the intimacy needs of residents, with particular emphasis on residents living with dementia. Presenters will also explain how dementia and memory loss may affect intimacy and decision-making. Learn how to manage resident and family expectations and understand the regulatory implications of intimacy.

Cameo Rogers

Corporate Life Enrichment Manager
Immanuel Communities
Omaha, NE
  • 13-L. Using Technology to Increase Staff Retention

    • Wednesday, October 30, 2024

    11:00 a.m. – 12:00 p.m.

    13-L. Using Technology to Increase Staff Retention

    Senior living communities are currently experiencing an 85% annual staff turnover rate, according to the National Investment Center for Seniors Housing & Care. Why is our field experiencing so much churn? And can technology solutions help reduce it? This session will explore ways to leverage technology to increase staff satisfaction, reduce team member stress, and allow caregivers to spend more time building fulfilling relationships with residents. Presenters will show you how to use technology solutions to cultivate staff communication, reduce the time team members spend completing time-consuming manual processes, and monitor community performance so areas of deficiency get more support. Learn how to use technology to involve your entire team in promoting resident well-being and engagement.

James Rothrock

President & CEO
Episcopal Communities & Services
Monrovia, CA
  • 56-C. Do Life Plan Communities Need a Skilled Nursing Component?

    • Sunday, October 27, 2024

    4:00 – 5:00 p.m.

    56-C. Do Life Plan Communities Need a Skilled Nursing Component?

    Many life plan communities are looking for a different way to address the long-term care needs of their residents. Some organizations are reducing or eliminating their skilled care component or building new communities without skilled nursing. Others are re-building their long-term care products to be more consumer-friendly. This session will look closely at both options. Presenters will explore whether skilled nursing care is an essential part of a continuum in life plan communities, the steps involved in deciding whether to strengthen or dismantle a skilled nursing setting, and the financial implications of that decision. Learn about alternatives to including skilled care in the continuum and how to determine what your community needs.

Richard Russell

President/CEO
Hospice of Northwest Ohio
Perrysburg, OH
  • 135-L. Are You Ready to Implement New Hospice Program Changes?

    • Wednesday, October 30, 2024

    11:00 a.m. – 12:00 p.m.

    135-L. Are You Ready to Implement New Hospice Program Changes?

    Are you ready to implement changes to the new hospice program so you can avoid audits and survey deficiencies and ensure operational efficiencies? This session can help. Finance, compliance, and operations experts will examine current and future risks associated with reimbursement, audits, and staffing as the Centers for Medicare & Medicaid Services implements the Hospice Outcomes and Patient Evaluation (HOPE) tool. Don’t miss this chance to review critical steps hospices must take to stay ahead of the changes, such as improving workflow efficiencies to avoid difficulties implementing new regulatory requirements.

Susan Russell

Resident
Piper Shores
Scarborough, ME
  • 63-F. Two Campuses, One Community: The Piper Shores Story

    • Monday, October 28, 2024

    4:30 – 5:30 p.m.

    63-F. Two Campuses, One Community: The Piper Shores Story

    Piper Shores, Maine’s first and only nonprofit life plan community, experienced solid growth, impressive financial performance, and positive Fitch ratings during its first 21 years of operations. After evaluating the community’s long-term stability, the Piper Shores board of directors and senior management decided that it made sense to expand the organization by building a new 45-acre campus called The Meadows across the street. This session will showcase the strategic, development, financial, and operational plans that preceded this major expansion. Presenters will share how they made decisions about the expansion and how residents worked together to build a sense of community across two campuses.

Susan Ryan

Senior Director
The Green House Project
Linthicum, MD
  • 22-I. Building Small-Home Communities in the City

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    22-I. Building Small-Home Communities in the City

    The aging services sector continues to prove that big is not necessarily better, that private rooms and person-directed care can work in any size setting, and that nursing care can still play a vital role in an organization’s long-term success. This session will tell the story of how Poydras Home added a new, purpose-built nursing, assisted living, and memory care option in the heart of New Orleans that offers a smaller-scale alternative to traditional care settings. Presenters will identify strategies for working with investors, regulators, architects, and community stakeholders when developing a small-home infrastructure. You’ll learn how a 200-year-old organization redefined small-home living to serve an urban community and how you can follow its example.

Philippe Saad

Principal
DiMella Shaffer
Boston, MA
  • 24-K. AIA Design for Aging Review: Affordable Housing Merit Award Winners

    • Wednesday, October 30, 2024

    9:30 – 10:30 a.m.

    24-K. AIA Design for Aging Review: Affordable Housing Merit Award Winners

    Go behind the scenes of the American Institute of Architects 2023 Design for Aging Review to meet the designers of two award-winning affordable senior housing projects. Gramercy Senior Housing, built on the site of a former towing yard owned by the City of Los Angeles, provides much-needed housing to older adults who struggle to find affordable housing in one of America’s most expensive housing markets. Stonewall House in Brooklyn’s Fort Greene neighborhood is the country’s largest LGBTQ-welcoming senior housing development. Presenters will explore how architecture and design foster inclusive communities, how affordability and sustainability coexist, and how integrating senior housing into the larger community improves residents’ quality of life.

Jacqueline Sahhar

Health Services Administrator
Westminster Communities of Florida, Inc.
Orlando, FL
  • 102-B. Helping Residents Manage Mental Health Challenges Across Settings

    • Sunday, October 27, 2024

    2:30 – 3:30 p.m.

    102-B. Helping Residents Manage Mental Health Challenges Across Settings

    Providers of aging services across the continuum strive to address the needs of residents who live with untreated mental health and substance use conditions. This session will highlight how Westminster Communities of Florida is helping residents manage these conditions. Representatives of that organization will be on hand to review statistics showing the enormous challenges facing older adults in need of mental health support. They will demonstrate how strong metrics, data sharing, and collaboration can strengthen resident health and well-being outcomes in nursing and assisted living settings and how housing professionals with limited resources can support residents experiencing ongoing or acute mental health crises. Learn how these interventions can improve team member and resident satisfaction and the bottom line.

Alisha Sanders

Director of Program Design, Evaluation & Strategy
Volunteers of America National Services
Eden Prairie, MN
  • 101-A. Health & Wellness Programming in Affordable Housing

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    101-A. Health & Wellness Programming in Affordable Housing

    Residents of subsidized senior housing communities are at high risk for poor health outcomes and functional challenges due to their low incomes, advanced ages, and racial and ethnic diversity. This session will present an alternative. Presenters will share research showing that health and wellness programming activities in affordable housing communities can improve quality of life and enhance the ability of residents to perform activities of daily living. Representatives from three LeadingAge provider organizations will offer an overview of affordable housing-based programs that connect residents with education, technology, programming, and community resources. Presenters will provide guidance on program startup, implementation, and performance tracking and explore how to ensure that program models meet specific community needs.

Lisa Sanders

Vice President, Communications and Media Relations
LeadingAge
Washington, DC
  • 83-J. Perfect Pitch: A Public Relations How-to

    • Wednesday, October 30, 2024

    8:00 – 9:00 a.m.

    83-J. Perfect Pitch: A Public Relations How-to

    Strategic, consistent media engagement can offer aging services organizations a host of benefits. When news outlets tell your story to their audiences, it can raise public awareness of your organization’s brand, help advance your advocacy goals, and publicly celebrate the expertise and accomplishments of your team members. This session will help you achieve media success by executing a thoughtful public relations plan. Presenters will provide insights into the types of stories local media outlets might write about you. You’ll take home tips to help you uncover a wealth of stories in your community and share those stories with the public.