Lindsay Hutter

Chief Strategy & Marketing Officer
Goodwin Living
Alexandria, VA, US
  • 61-D. Master the Art of Storytelling to Shape the Media Narrative

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    61-D. Master the Art of Storytelling to Shape the Media Narrative

    Public relations professionals in aging services play two roles when sharing stories about their organizations with the media: they communicate relevant facts to reporters and assist those reporters in crafting compelling narratives that bring those facts to life. This session will introduce LeadingAge members to the art of storytelling. A panel of reporters and communications experts will help you understand journalistic concepts and public relations strategies. You’ll learn how to generate story ideas about your organization, pitch those ideas to the media, and engage with reporters. You’ll also gain tools and tactics to help you navigate damaging media storms or ride the exhilarating waves of favorable coverage.

Jerilyn Iacono

Director of Life Enrichment
Kendal-Crosslands Communities
Kennett Square, PA, USA
  • 89-J. Validation: Engaging Residents Living with Cognitive Change

    • Wednesday, October 28, 2026

    8:30 – 9:30 a.m.

    89-J. Validation: Engaging Residents Living with Cognitive Change

    Can providing good care lead to operational gains for your senior living organization? This session’s presenters will answer with a categorical “yes.” They’ll describe the Validation method, a caregiving strategy that fosters engagement between caregivers and residents living with cognitive change. A Validation trainer and a LeadingAge member will explain how the method uses centering, attunement, emotion matching, and other simple practices to emphasize the care recipient’s reality rather than imposing facts. You’ll hear evidence that Validation increases cooperation, reduces the use of as-needed medication, and improves staff confidence and retention. You’ll gain simple tools to help your teams embed Validation in their standard work.

Soo Im

Market Leader
Gensler
Washington, DC, USA
  • 123-C. Imagining New Environments to Live, Work, and Play

    • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    123-C. Imagining New Environments to Live, Work, and Play

    Today’s older adults are living longer, staying healthier longer, and working longer. This shift is reshaping attitudes toward retirement and creating unprecedented opportunities for retirement communities to reinvent themselves. This session will examine how senior living organizations can support the evolving lifestyles of older adults by expanding services beyond community walls and designing surrounding neighborhoods to meet residents’ needs. Presenters will invite you to imagine how neighborhoods and residential communities might intersect, envision the possibilities for intergenerational or multigenerational environments within and around retirement communities, and consider how mixed-use settings might offer better living environments for today’s older adults. Explore the future of aging and be prepared to rethink your view of traditional retirement communities.

Adriene Iverson

President & CEO
Elder Care Alliance
Alameda, CA, US
  • 45-F. Affiliate or Go It Alone? Forming Bonds Across Faith Traditions

    • Monday, October 26, 2026

    4:30 – 5:30 p.m.

    45-F. Affiliate or Go It Alone? Forming Bonds Across Faith Traditions

    The decision to affiliate is among the most consequential and strategic choices a board of directors can make. For faith-based organizations considering a merger with a ministry from a different faith background, the decision can be especially daunting. This session will feature three leaders from faith-based organizations that successfully affiliated with partners from different religious backgrounds. Presenters will describe their founding traditions and the key drivers behind their decision to pursue affiliation. They’ll explain how they approached the affiliation process and how they weighed religious affinities and differences when identifying and evaluating potential partners. You’ll leave this session better equipped to engage in conversations about strategic partnerships while maintaining your unique faith identity.

Marie Jablonski

Masonicare Health Center
Wallingford, CT, US
  • 59-A. From Blah to Brilliant: Transforming Senior Living Marketing

    • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    59-A. From Blah to Brilliant: Transforming Senior Living Marketing

    Senior living consumers have evolved, but many life plan community marketing programs haven’t kept pace. Until now. This session will showcase an innovative, multi-layered marketing and communications strategy that uses technology, personalization, and relationship-building to deliver a standout prospect experience. Presenters from a life plan community will describe their outreach to prospective residents, including customer relationship management, AI-driven content development, website behavior tracking, personalized emails, and follow-up systems. They’ll report how these innovations have increased prospect engagement, built trust, and delivered tailored messages that address individual fears, motivations, and readiness stages. Don’t miss this opportunity to apply a proven model to boost conversions and occupancy.

Stuart Jackson

Executive Vice President
Greystone
Irving, TX, United States
  • 38-B. Capital-Efficient Pathways to Meet Needs and Advance Mission

    • Sunday, October 25, 2026

    2:45 – 3:45 p.m.

    38-B. Capital-Efficient Pathways to Meet Needs and Advance Mission

    Nonprofit providers of aging services must scale their organizations to serve an older population that continues to grow each year. But how can growth be achieved when land options are limited, and expansion appears cost-prohibitive? This session will showcase a group of single-site and multisite organizations exploring capital-efficient pathways to meet local needs and advance their missions. Presenters will provide an inside look at how these organizations developed new campuses, implemented phased expansions, engaged in adaptive reuse of existing buildings, and established satellite communities. Learn how successful organizations use disciplined planning and evaluation to identify opportunities and mitigate risk. Get the guidance you need to achieve sustainable growth and capital-efficient expansion in constrained markets.

Joe Jasmon

CEO
American Healthcare Management Group
Fruit Cove, FL, USA
  • 128-D. Weathering the Storm: Resilient Senior Living Design

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    128-D. Weathering the Storm: Resilient Senior Living Design

    Well-designed senior living communities provide a valuable and reassuring sense of stability to residents and team members. However, those feelings of security can be threatened, sometimes in an instant, by natural or human-made disasters that disrupt daily life and damage or destroy buildings. This session will showcase practical building design and emergency preparedness strategies to help your organization prepare for, adapt to, endure, and recover from adverse events. Presenters will familiarize you with the fundamental principles of resilient building design and guide you through proven methods to safeguard occupants and structures from natural disasters. They will also examine how evolving building codes, insurance requirements, and other factors influence resilient design.

Nikki Jennings

Director of Affordable Housing
EverTrue
St Louis, MO, USA
  • 53-I. Strategic Partnerships for Developing Affordable Senior Housing

    • Tuesday, November 04, 2025

    4:30 – 5:30 p.m.

    53-I. Strategic Partnerships for Developing Affordable Senior Housing

    Developing affordable housing has become increasingly complex in recent years, particularly for providers aiming to serve older adults with health conditions and unique cultural needs. This session will explore how mission-driven organizations can establish and maintain strong partnerships that can help bring affordable housing projects to life. Presenters will share tips for identifying the best partners, overcoming challenges, leveraging multiple funding sources, and staying focused on your organization’s mission and the well-being of residents. Whether you’re just starting out in the housing field or looking to expand your reach, this session will provide practical insights you can use to move your vision from concept to community.

Tracey Jennings

Chief Operating Officer
LifeSpire of Virginia
Glen Allen, VA, US
  • 131-K. Acquiring and Repositioning to Meet Consumer Expectations

    • Wednesday, October 28, 2026

    10:00 – 11:00 a.m.

    131-K. Acquiring and Repositioning to Meet Consumer Expectations

    What does it take to successfully acquire, reposition, and transform a senior living community in today’s competitive market? This session will explore how a multisite organization repositioned a fifth campus to meet residents’ evolving needs, promote holistic well-being, and ensure long-term sustainability. Presenters will share how they identified the acquisition opportunity, partnered with a financial services firm to craft the winning bid, and developed a phased master plan that balances innovation, resident appeal, and operational sustainability. They’ll explain why the organization declined to acquire the new campus’s skilled nursing component and how it intentionally designed other parts of the campus to support physical, social, and intellectual wellness.

Ann Jessup

President, Resident Counsel
Porters Neck Village
Wilmington, NC, US
  • 29-C. A Collaborative Approach to Strategic Planning

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    29-C. A Collaborative Approach to Strategic Planning

    Strategic planning is a team sport requiring clear communication, mutual accountability, and a shared vision among all participants. This session will draw on the experiences of Porters Neck Village, a life plan community in Wilmington, NC, to explore essential steps in the strategic planning process. Presenters will outline the roles that the single-site community’s board members, management organization, executive director, staff, and residents played in developing its 10-year growth and campus expansion plan. They will describe how planning decisions were discussed and communicated, how participants held each other accountable, and how retreats, committee meetings, board meetings, and resident gatherings advanced the process. You’ll gain practical strategies that can be applied to your community’s strategic planning process.

Sharon Jessup

Director, Sales and Marketing Performance
OnePoint Partners
Topsfield, MA, USA
  • 29-C. A Collaborative Approach to Strategic Planning

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    29-C. A Collaborative Approach to Strategic Planning

    Strategic planning is a team sport requiring clear communication, mutual accountability, and a shared vision among all participants. This session will draw on the experiences of Porters Neck Village, a life plan community in Wilmington, NC, to explore essential steps in the strategic planning process. Presenters will outline the roles that the single-site community’s board members, management organization, executive director, staff, and residents played in developing its 10-year growth and campus expansion plan. They will describe how planning decisions were discussed and communicated, how participants held each other accountable, and how retreats, committee meetings, board meetings, and resident gatherings advanced the process. You’ll gain practical strategies that can be applied to your community’s strategic planning process.

Jennifer Jimenez Marana

CEO/Founder
Marana Consulting
Timonium, MD, United States
  • 17-B. Ouch! That Stereotype Hurts: Practical Tools to Address Bias

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    17-B. Ouch! That Stereotype Hurts: Practical Tools to Address Bias

    Addressing everyday stereotypes and biases can create a more respectful and inclusive culture in senior care organizations. This session will provide practical tools and strategies for fostering effective communication and navigating difficult conversations about bias. Presenters will help you identify subtle biases and stereotypes and respond to them constructively. Senior living leaders will share their experiences implementing bias workshops, and you’ll view a video demonstrating workshop best practices and techniques. Explore how culture change can help you challenge stereotypes and build stronger, more respectful relationships among team members and between staff and residents.