Meredith Bradshaw

VP of Branding and Communications
Transforming Age
Bellevue, WA, USA
  • 66-I. Building Your Organization’s Brand from the Inside Out

    • Tuesday, November 04, 2025

    4:30 – 5:30 p.m.

    66-I. Building Your Organization’s Brand from the Inside Out

    Building a strong brand involves more than designing a logo and developing a catchy tagline. It’s also about creating an authentic emotional connection between your organization and its consumers, team members, and stakeholders. This session will show you how to cultivate your brand from within by engaging team members at all levels in defining and communicating your organization’s core values. Presenters will share a cross-departmental game plan for connecting team members to your organization’s vision and implementing an intentional workplace culture that unites everyone around a shared mission. You’ll take home a framework for ongoing storytelling that links team members to your brand and keeps them engaged through newsletters, events, and branded merchandise.

Janet Brady

Resident
Orchard Cove
Canton, MA, USA
  • 85-J. Let Residents and Team Members Reimagine the Continuum

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    85-J. Let Residents and Team Members Reimagine the Continuum

    Orchard Cove, a life plan community in Canton, MA, began reimagining its continuum of care in early 2021 in response to sweeping changes in the field of aging, feedback from residents, and business priorities. This session will detail the organization’s planning and implementation process, led by a multidisciplinary group of team members and residents. Presenters will describe how the Orchard Cove team developed a health and well-being navigation program, actively promoted the well-being of residents and team members, reimagined skilled nursing, and introduced a new array of services to maximize independence and enhance quality of life. You’ll gain valuable insights to help you engage with stakeholders as you launch a similar process.

Karen Brandt

VP of People
Transforming Age
Bellevue, WA, USA
  • 151-J. Improve Your Bottom Line with a Positive Workplace Culture

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    151-J. Improve Your Bottom Line with a Positive Workplace Culture

    Can a Culture of Excellenceu00ae transform your organization’s revenue streams and financial performance? According to this session’s presenters, the answer is a definitive and enthusiastic “yes.” Representatives from Transforming Age, a leading national nonprofit network offering holistic and integrated solutions that enable older adults to age successfully, will explain how their organization developed a “Culture of Excellence,” a pocket-sized booklet containing guiding principles that have united team members across five service lines, helped the organization solve complex problems, and improved its financial health. You will hear the business case for creating your own Culture of Excellence and receive a framework and data points to measure how your organization’s culture impacts your mission and bottom line.

Tommy Brewer

Managing Director
Ziegler
Richmond, VA, United States
  • 137-K. Develop a Strategic Repositioning Plan for Your Community

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    137-K. Develop a Strategic Repositioning Plan for Your Community

    Are you seeking ways to transform the challenges facing your senior living campus into opportunities to address local service gaps and shape a brighter future for your organization? This session will provide a roadmap to help you make that happen. Presenters will demonstrate how strategic design, financial planning, and market analysis can ensure your community’s long-term sustainability while creating a vibrant and welcoming environment that exceeds the expectations of older consumers. You’ll gain actionable strategies for exploring current trends and opportunities in senior living, aligning your existing spaces with emerging trends, and developing a strategic repositioning plan that balances resident needs, financial goals, and operational priorities.

Jennifer Brinckerhoff

Medical Director
Orchard Cove
Canton, MA, USA
  • 85-J. Let Residents and Team Members Reimagine the Continuum

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    85-J. Let Residents and Team Members Reimagine the Continuum

    Orchard Cove, a life plan community in Canton, MA, began reimagining its continuum of care in early 2021 in response to sweeping changes in the field of aging, feedback from residents, and business priorities. This session will detail the organization’s planning and implementation process, led by a multidisciplinary group of team members and residents. Presenters will describe how the Orchard Cove team developed a health and well-being navigation program, actively promoted the well-being of residents and team members, reimagined skilled nursing, and introduced a new array of services to maximize independence and enhance quality of life. You’ll gain valuable insights to help you engage with stakeholders as you launch a similar process.

Amy Brodie

Senior Vice President of Client Experience
Love & Company, Inc.
Frederick, MD, United States

Amy Brodie

Senior Vice President of Client Experience
Love & Company, Inc.
Frederick, MD, United States
  • 65-H. How Artificial Intelligence Can Help Consumers Find You Online

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    65-H. How Artificial Intelligence Can Help Consumers Find You Online

    At least 30% of moves to life plan communities occur after prospective residents search for retirement options using online search tools. This session will show you how to capitalize on this new trend by paying closer attention to search engine optimization (SEO), a method for presenting website content so search engines like Google can help consumers find you online. Presenters will show you how to harness the power of artificial intelligence (AI) to improve SEO and boost your online visibility. You’ll also get tips for using AI-driven tools to automate online tasks, enhance the quality of your web content, establish authority in niche topic areas, and achieve significant growth in visibility and user engagement.

Erin Broghammer

Student
Metropolitan State University of Denver
Denver, CO, USA
  • 143-D. Experiential Learning: A Next-Generation Workforce Strategy

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    143-D. Experiential Learning: A Next-Generation Workforce Strategy

    Experiential learning that integrates education, mentorship, and hands-on practice represents a valuable opportunity to address workforce shortages while nurturing a new generation of compassionate and skilled caregiving professionals. This session will outline a comprehensive framework for developing experiential learning by offering internship, industry immersion, service-learning, capstone, volunteer, and job shadowing opportunities. You’ll gain insights into the benefits of enabling students and professionals to build their knowledge and skills through hands-on experience within your organization. Discover how to engage academic institutions, students, and community partners in designing and implementing opportunities that nurture the next generation of professionals in the aging services field.

Kristy Brown

Director of SNF Strategy
Assembly Health
Chicago, IL, United States
  • 82-H. Financial and Clinical Collaboration in Nursing Homes

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    82-H. Financial and Clinical Collaboration in Nursing Homes

    Ensuring financial sustainability while delivering high-quality care presents an ongoing challenge for today’s nursing homes. This session will present an effective way to address this challenge: developing a close working relationship between your Revenue Cycle Management (RCM) team and Minimum Data Set (MDS) coordinators. Presenters will share several case studies illustrating how RCM-MDS collaborations within an organization can enhance accuracy in resident assessments, optimize reimbursements, and ensure regulatory compliance. You’ll gain insights to help you align your financial and clinical management systems to improve operational efficiency and financial performance outcomes while maintaining regulatory compliance and avoiding penalties.

Carly Bruski

Assistant Director, Strategic Partnerships
The Jewish Federations of North America
Washington, DC, USA
  • 145-E. How a Trauma-Informed Approach Can Promote Workforce Wellness

    • Monday, November 03, 2025

    3:00 – 4:00 p.m.

    145-E. How a Trauma-Informed Approach Can Promote Workforce Wellness

    Many older Americans will experience at least one traumatic event that affects their physical, mental, and social health. This session will propose that trauma also affects the people who care for older adults, and that a person-centered, trauma-informed (PCTI) approach can enhance the health and well-being of these caregivers. Presenters will describe the implementation of PCTI, highlight the model’s potential to improve workforce wellness, and offer solutions to reduce staff vacancies, decrease turnover, and attract new talent. You’ll take home practical tips for integrating PCTI principles into organizational policies and procedures that benefit team members, care recipients, family caregivers, volunteers, and organizations providing care.

Natasha Bryant

Senior Director of Workforce Research & Development, LTSS Center
LeadingAge
Washington, DC, USA
  • 141-B. How Direct Care Supervisors Can Improve Employee Retention

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    141-B. How Direct Care Supervisors Can Improve Employee Retention

    Nursing supervisors in aging services play a critical role in motivating, teaching, and mentoring certified nursing assistants (CNAs) who provide direct care to nursing home residents. A strong, positive relationship between a nurse supervisor and a CNA boosts job satisfaction and reduces turnover. This session will explore actions that nursing supervisors can take to develop the leadership skills they need to work with CNAs so that the entire team can deliver high quality care. Presenters will also emphasize the critical role that a supportive organizational culture, aligned structures and policies, and consistent reinforcement from leadership play so that supervision strategies are effectively integrated into daily practice. Learn about programs that help nursing supervisors create a supportive workplace culture and become effective leaders of CNAs and teams.

Tim Buist

Chief Strategic & Implementation Officer
The Reserves at Spring Hill
Spring Hill, TN, USA
  • 52-H. How to Identify Your Organization’s Growth Path

    • Tuesday, November 04, 2025

    3:00 – 4:00 p.m.

    52-H. How to Identify Your Organization’s Growth Path

    How do progressive organizations adapt to meet growing market demand? This session will explore two approaches. You’ll learn how a Florida-based single-site life plan community implemented a strategic growth plan to establish a satellite campus, and how a Tennessee-based multi-site organization’s growth strategy led it to expand an existing campus. While both growth initiatives were similar, each organization employed unique strategies to achieve its goals. Presenters will guide you in formulating key questions to ask yourself, your board, and other stakeholders when developing market-based, mission-aligned growth strategies. You’ll also learn how market analysis, vision setting, and strategic repositioning contribute to successful growth. Don’t miss this opportunity to identify your organization’s growth path.