Daniel Godfrey

Partner
RLPS Architects
Lancaster, PA
  • 55-K. The Growth Imperative: If the Market is Ready, Why Aren’t We?
  • Wednesday, October 28, 2026

    10:00 – 11:00 a.m.

    55-K. The Growth Imperative: If the Market is Ready, Why Aren’t We?

    Independent living occupancy has surpassed 90% nationally, even as inventory growth has reached record lows. With demand projected to accelerate, life plan communities must ask a critical question: If the market is ready for growth, why aren’t we? This session will help you become more comfortable with organizational growth. Presenters will guide you in assessing when to grow, when to wait, and which indicators matter most. They’ll share step-by-step processes to build alignment on growth across your organization and show you how to reduce uncertainty and accelerate progress. Learn to differentiate between healthy risk awareness and counterproductive risk avoidance, and get ready to take meaningful action to grow your organization.

Bethany Goff

Director of EverTrue Answers
EverTrue
Saint Louis, MO
  • 36-A. Building In-Home Services through Acquisition and Innovation
  • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    36-A. Building In-Home Services through Acquisition and Innovation

    Many providers of aging services are interested in new ways to deliver high-quality support in the home, especially for middle-market consumers. This session will explore how one multisite sponsor of affordable housing and life plan communities expanded its at-home services through a strategic mix of acquisitions, program innovation, and affiliations with home and community-based service providers. Presenters will also highlight two new programs they designed to serve life plan community residents and the broader community: a concierge care navigation and coaching service, and an at-home support program for older adults with incomes just below traditional private-pay thresholds. Gain concrete ideas for building or expanding scalable in-home services to serve current residents and the price-sensitive middle market.

Georgia Goodman

Director, Medicaid
LeadingAge
Washington, DC
  • 95-C. Program Integrity: Get Ready for Ongoing Scrutiny
  • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    95-C. Program Integrity: Get Ready for Ongoing Scrutiny

    Federal oversight of programs funded by Medicaid, the Older Americans Act, and other programs has intensified in recent years as regulators and policymakers sharpen their focus on program integrity in home and community-based settings. This session will provide an overview of evolving federal compliance expectations and how they shape state expectations. Presenters will offer insights into emerging compliance themes across agencies, the operational implications of policy and enforcement trends, and proactive measures to strengthen your compliance infrastructure. You’ll leave with strategies to enhance internal controls, align training and governance practices, and build a culture of accountability that can withstand evolving federal and state oversight.

Angela Green Urbaczewski

VP, Customer Advocacy & Growth
K4Connect
Morrisville, NC
  • 135-B. Build Your Workforce by Improving the Employee Experience
  • Sunday, October 25, 2026

    2:45 – 3:45 p.m.

    135-B. Build Your Workforce by Improving the Employee Experience

    Senior living organizations are navigating a workforce environment marked by staffing shortages, rapid onboarding, rising recruitment costs, and shifting expectations among new and seasoned team members. This session will explore how thoughtful experience design and strategic technology use can reshape the employee experience and foster lasting commitment. Presenters will share workforce-strengthening strategies that adapt customer-experience methods to the aging services workplace. They’ll outline the advantages of treating employees as “internal customers” by offering internships, mentoring programs, community-building initiatives, data-driven coaching tools, and streamlined career pathways. You’ll learn practical steps to reduce turnover and make workforce investments more predictable and measurable, even with resource constraints.

Melinda Gren

VP Performance and Operations, HCBS
Goodwin Living
Alexandria, VA
  • 83-G. Improve Your Home Health Value-Based Purchasing Score
  • Tuesday, October 27, 2026

    8:30 – 9:30 a.m.

    83-G. Improve Your Home Health Value-Based Purchasing Score

    Ask home health providers what keeps them up at night, and many will cite the risk of a negative score under the expanded Home Health Value-Based Purchasing (HHVBP) Model, which adjusts Medicare payments based on quality performance. This session may ease their concerns. A home health provider and consultant will share how they turned a negative HHVBP score and financial penalty into a positive payment adjustment. They’ll show you how to interpret HHVBP scorecards, review data sources, and design and implement an improvement strategy. They’ll also offer tips for aligning key operational areas to improve HHVBP measurement outcomes.

Polly Gretzinger

Executive Director of Campus Operations
Bay Area Lutheran Homes, Inc.
Green Bay, WI
  • 49-H. Beyond the Continuum: Serving a Broader Spectrum of Older Adults
  • Tuesday, October 27, 2026

    3:00 – 4:00 p.m.

    49-H. Beyond the Continuum: Serving a Broader Spectrum of Older Adults

    Leading nonprofit senior housing providers are expanding their missions to serve a broader spectrum of older adults with diverse lifestyles and affordability needs. During this session, you’ll meet representatives from one organization that built an active adult development one mile from its existing full-continuum campus, and from another that integrated low- to middle-income housing into its broader development strategy. You’ll take away tips for designing and financing a range of projects that fall outside the traditional continuum while complementing existing campus offerings. Here’s your chance to reflect on your growth and consider new projects that could strengthen your market position and advance your mission.

Catherine Griffin

Project Manager, Marketing
Covenant Living Communities and Services
Skokie, IL
  • 63-C. Sales, Marketing, and Beyond: AI in Senior Living
  • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    63-C. Sales, Marketing, and Beyond: AI in Senior Living

    Interested in leveraging artificial intelligence (AI) but concerned about maintaining a disciplined focus on privacy, legal compliance, and ethical safeguards? In this session, you’ll learn how a multisite senior living organization is achieving these goals and how you can too. Presenters will show you how AI-generated video, messaging, and design templates can expand your marketing team’s capabilities while maintaining consistent brand quality. They’ll also explain how AI can work across your organization to streamline workflows, accelerate decision-making, enhance new-hire onboarding, and support personalized learning. You’ll leave this session with a clearer understanding of how AI expands organizational capacity when implemented with intentional guardrails and a human-first philosophy.

Katie Griffith

Principal CEO
Bright Solutions
Ponte Vedra Beach, FL
  • 12-L. Beyond the Hype: AI’s Future in Aging Services
  • Wednesday, October 28, 2026

    11:30 a.m. – 12:30 p.m.

    12-L. Beyond the Hype: AI’s Future in Aging Services

    Artificial Intelligence (AI) is gaining recognition worldwide. But what is AI’s real impact on aging services providers today, and how could it shape the future of care? This session will cut through the hype to answer the questions on every provider’s mind: Which parts of AI are real? Which are a waste of resources? A panel of senior living leaders will share how they’ve used AI to improve operational efficiency, support team members, and engage residents more effectively. They’ll also explain how AI helps them manage data security, integrate organizational systems, and enhance operations and services. You’ll discover AI’s transformative possibilities and learn how to develop your own AI implementation plan.

Mike Gross

President
AKCG – Public Relations Counselors
Glassboro, NJ
  • 30-G. Leading and Communicating with Clarity in Uncertain Times
  • Tuesday, October 27, 2026

    8:30 – 9:30 a.m.

    30-G. Leading and Communicating with Clarity in Uncertain Times

    The ability to lead with clarity and communicate with intention has never been more essential or more challenging for senior living organizations navigating expansion, contraction, repositioning, or affiliation. This session will help. A senior living executive and a strategic communications counselor will share strategies for guiding teams and communities through uncertainty and staying mission-steady amid sector-wide fluctuations. They’ll show you how to communicate consistently, choose communication methods wisely, align the leadership team to prevent inconsistent messaging, and balance transparency with openness to build trust without triggering fear and confusion. You’ll gain strategies to strengthen your leadership presence and build goodwill among teams, residents, families, and other key partners.

Mollie Gurian

VP, Policy & Government Affairs
LeadingAge
Washington, DC
  • 92-A. Updates on Federal Funding and Policy
  • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    92-A. Updates on Federal Funding and Policy

    Are you seeking up-to-date information on how federal funding and policy decisions are likely to affect your service lines? Or are you simply curious about the broader policy landscape shaping the aging services field? Either way, you’ll leave satisfied after attending this speed round of Washington updates. The LeadingAge Policy Team will be on hand to fill you in on the latest developments affecting Medicare and Medicaid, workforce policy, affordable housing, and the federal legal landscape. You’ll also receive advocacy tips to ensure your voice is heard in Washington, DC.

  • 95-C. Program Integrity: Get Ready for Ongoing Scrutiny
  • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    95-C. Program Integrity: Get Ready for Ongoing Scrutiny

    Federal oversight of programs funded by Medicaid, the Older Americans Act, and other programs has intensified in recent years as regulators and policymakers sharpen their focus on program integrity in home and community-based settings. This session will provide an overview of evolving federal compliance expectations and how they shape state expectations. Presenters will offer insights into emerging compliance themes across agencies, the operational implications of policy and enforcement trends, and proactive measures to strengthen your compliance infrastructure. You’ll leave with strategies to enhance internal controls, align training and governance practices, and build a culture of accountability that can withstand evolving federal and state oversight.

  • 101-F. Surviving Uncertainty to Fulfill the Home Health Promise
  • Monday, October 26, 2026

    4:30 – 5:30 p.m.

    101-F. Surviving Uncertainty to Fulfill the Home Health Promise

    Home health agencies have faced significant financial, regulatory, and program integrity challenges for years. At the same time, demand for home-based services among Medicare beneficiaries has grown exponentially, straining the already limited capacity of home health providers. This session will explore how we reached this point. Presenters will examine threats to the sector’s sustainability, including the declining number of home health providers, the six-month nationwide moratorium on new Medicare enrollments for home health agencies, and ongoing negative payment adjustments. You’ll gain a clearer understanding of these threats and learn about new policy opportunities that could spur a reimagination of the home health benefit.

  • 103-H. Long-Term Care Financing Reform: Has the Moment Arrived?
  • Tuesday, October 27, 2026

    3:00 – 4:00 p.m.

    103-H. Long-Term Care Financing Reform: Has the Moment Arrived?

    Medicaid cuts, the aging of the baby boomer generation, and the escalating caregiving crisis are compelling states and the federal government to confront a long-ignored issue: how Americans will pay for long-term care. It remains uncertain whether a lasting solution will come from the states, Congress, or both. But presenters in this session will argue that the opportunity for meaningful discussions about long-term care financing is finally here. Join them to explore why more people are discussing financing reform, what proposals are under consideration, and the distinct coverage, cost, and access trade-offs each entails. You’ll learn how to lend your voice to long-term care financing conversations at the state and federal levels.

  • 104-I. Hospice Under Scrutiny: The Impact of Federal Oversight
  • Tuesday, October 27, 2026

    4:30 – 5:30 p.m.

    104-I. Hospice Under Scrutiny: The Impact of Federal Oversight

    Hospice programs nationwide have been singled out this year as examples of fraud in the Medicare program. This session will review federal efforts to strengthen regulatory safeguards in the hospice field and share LeadingAge’s position on the need to address fraud while reducing the burden on legitimate providers who deliver essential services. Presenters will examine how fraud concerns have impacted the ability of high-quality hospice providers to expand and serve the most vulnerable older adults. They’ll detail the challenges facing nonprofit hospice agencies, highlight bright spots in the fight against fraud, and describe promising efforts to preserve a meaningful hospice benefit.

  • 106-J. Identifying Risk and Strengthening Compliance
  • Wednesday, October 28, 2026

    8:30 – 9:30 a.m.

    106-J. Identifying Risk and Strengthening Compliance

    Identifying your organization’s fraud and abuse risks and building effective programs to mitigate them can be challenging. Fortunately, the Office of Inspector General (OIG) of the U.S. Department of Health and Human Services can help. This session will review a set of voluntary, nonbinding resources the OIG compiled to help providers strengthen their compliance programs, understand their fraud and abuse risks, and prepare for new compliance expectations. Presenters will review OIG’s general compliance guidance, examine its sector-specific guidance for skilled nursing and managed care, and discuss hospice guidance currently being updated. You’ll gain practical insights to help your organization enhance the quality of care, strengthen internal controls, and foster a culture of organizational integrity.

Ezra Hall

Director of Philanthropy and Engagement
The Woodlands at Furman
Greenville, SC
  • 60-A. Elevating Your Success with a Compelling Foundation Brand
  • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    60-A. Elevating Your Success with a Compelling Foundation Brand

    Life plan communities often focus on their organization’s brand, leaving their foundation’s brand undeveloped and unclear. This session will offer an alternative that could dramatically elevate your philanthropic success. Presenters will explain how a compelling, well-articulated foundation brand can build donor trust, signal your organization’s competence, and clarify its impact. They will examine how foundation branding influences donor behavior and outline practical steps to align your foundation’s identity with your organization’s purpose. You’ll take home strategies to secure larger corporate sponsorships, deepen donor engagement, and encourage more consistent giving by building a foundation brand that reflects your community’s heart and mission.

Nora Hannah

Chief Engagement Officer
Sun Health Communites
Surprise, AZ
  • 43-E. Community Partnerships to Enhance Giving, Engagement, and Occupancy
  • Monday, October 26, 2026

    3:00 – 4:00 p.m.

    43-E. Community Partnerships to Enhance Giving, Engagement, and Occupancy

    No senior living organization is an island at least not if it wants to succeed. This session will offer strategies to break down silos and foster collaboration within and beyond your organization. Presenters will show you how your sales, marketing, life enrichment, and philanthropy teams can work together to improve the resident experience and drive organizational growth. They’ll also explore the importance of engaging external partners to attract charitable support, enrich resident life, and position your organization as a trusted resource. Don’t miss this opportunity to learn how to unlock growth, deepen stakeholder engagement, and increase community impact by building bridges at home and across the broader community.