Mollie Gurian

VP, Policy & Government Affairs
LeadingAge
Washington, DC
  • 117-A. Federal Policy Updates Across the Continuum

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    117-A. Federal Policy Updates Across the Continuum

    You don’t have to be a “policy wonk” to stay current on federal policy issues. You just need to spend an hour with the LeadingAge Policy Team. During this session, those team members will fill you in on the latest federal policy news for provider types spanning the aging services continuum, including affordable housing, nursing homes, and home and community-based services. LeadingAge policy experts will break down the latest news from the congressional, executive, and judicial branches and share their efforts to advocate for improved and expanded access, funding, and regulatory environments.

  • 121-D. Care in the Community: Policy Changes and Opportunities

    • Monday, October 28, 2024

    8:15 – 9:15 a.m.

    121-D. Care in the Community: Policy Changes and Opportunities

    2024 has been a year marked by monumental Medicaid policy changes that will drive the priorities of state Medicaid programs for years to come. The Program of All-Inclusive Care for the Elderly (PACE) continues to expand. The Medicare home health program remains a program in flux u2013 reimbursement and access challenges persist while demand increases, especially as people desire to age in community. The Centers for Medicare & Medicaid Innovation launched the Guiding an Improved Dementia Experience (GUIDE) Model, which aims to support people living with dementia and their unpaid caregivers. Federal policy to support family caregivers is gaining more attention than ever before. Learn everything you need to know about the community-based care ecosystem and what’s in store for 2025.

  • 132-I. Is Hospice Meeting Its Promise?

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    132-I. Is Hospice Meeting Its Promise?

    Hospice is a comprehensive, holistic program of care and support for terminally ill patients and their families. In recent years, the program’s original promise has been overshadowed by higher costs, bad actors, and consolidation. Is the hospice benefit still working for most Medicare beneficiaries? This session will answer that question by providing an update on Medicare payment and regulatory policies that shape the ability of hospices to care for older adults. Let the LeadingAge Policy Team brief you on their advocacy work related to hospice benefit reform, program integrity, and payment rules. Stay current on hospice-related activity in Congress and at the Centers for Medicare & Medicaid Services.

David Guthridge

Executive Director of Affordable Housing
CJE SeniorLife – Housing Management Service
Chicago, IL
  • 124-E. Taking Stock: A Review of NSPIRE’s First Year

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    124-E. Taking Stock: A Review of NSPIRE’s First Year

    The National Standards for the Physical Inspection of Real Estate (NSPIRE), a new housing oversight and inspection protocol for multifamily housing providers, is preparing to celebrate its first anniversary. How did the first year of NSPIRE go? During this session, a senior official at the U.S. Department of Housing and Urban Development (HUD) will join a LeadingAge housing expert and a housing provider to share their perspectives on HUD’s new program for inspecting safety in affordable housing. Don’t miss this opportunity to learn what changes are coming to the inspection process, how to prepare for and respond to inspections, and who to contact for variances.

Trisha Haber

Group Account Director
ThomasARTS
  • 76-C. Drive Occupancy with Journey-Based Sales Enablement

    • Sunday, October 27, 2024

    4:00 – 5:00 p.m.

    76-C. Drive Occupancy with Journey-Based Sales Enablement

    Sales enablement is a strategic approach that uses information, tools, and relevant content to help sales teams sell more effectively. This session will illustrate why it’s essential for multisite aging services organizations to develop and implement an intentional sales enablement strategy focusing on the customer experience. Presenters will share best practices for providing high-value content that supports the customer journey at all phases and improves conversion using a playbook that can be assessed, measured, and optimized over time. Learn how to increase occupancy by building monthly content calendars focused on topics that will motivate your audiences, targeting marketing efforts to influencers like adult children, and using owned, earned, and paid media to create an ideal inbound experience for prospective residents.

Alexander Hagstrom

Attorney
BC Davenport, LLC
Minneapolis, MN
  • 131-I. How Developers Can Combat Threats to Housing Preservation

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    131-I. How Developers Can Combat Threats to Housing Preservation

    State Housing Finance Agencies (FHA) use Low-Income Housing Tax Credits (LIHTC) to promote the preservation of existing affordable housing and close loopholes that threaten that preservation. Housing developers play an equally important role in protecting and preserving existing affordable housing. This session will give housing providers the tools they need to address the greatest threats to the existing LIHTC housing stock, including qualified contracts and the nonprofit right of first refusal. Presenters will offer specific, actionable solutions that housing providers can implement to combat these threats so they can provide stable housing options to older adults with low incomes well into the future.

Tom Haithcoat

President
Ceptor Consulting, LLC
Indianapolis, IN
  • 88-B. Value-Based Care: Transforming Aging Services at the Bedside

    • Sunday, October 27, 2024

    2:30 – 3:30 p.m.

    88-B. Value-Based Care: Transforming Aging Services at the Bedside

    Medicare Advantage, accountable care organizations, and other value-based care payment models are playing a growing role in aging services. However, the aging services model must change significantly before providers can successfully transition from a volume-focused fee-for-service approach to one that supports prevention and population health management. This session will explore the policy, technology, and clinical changes necessary for a successful transition. Presenters will describe technologies that could enable providers of aging services to access real-time data and provide virtual access to specialty care, all at the bedside. They will also introduce you to the models and technologies that promise to transform care delivery, teach you about potential barriers to delivery system transformation, and give you reasons for optimism.

Jere’ Hales

Chief Operating Officer
Lambeth House
New Orleans, LA
  • 27-B. Harnessing the Strength of Leaders from All Generations

    • Sunday, October 27, 2024

    2:30 – 3:30 p.m.

    27-B. Harnessing the Strength of Leaders from All Generations

    The field of aging services is preparing to welcome a new generation of professionals as record numbers of its current leaders get ready to retire. These new leaders will bring a range of perspectives to their leadership roles. This session will help you make the most of these varying perspectives. Panelists will include a baby boomer with 40 years of service, a Gen X executive with over 25 years of experience, and a Millennial/Gen Z administrator. Speakers will explore the impact of generational differences on organizations and the importance of creating environments where these differences can be shared and appreciated. Discover how your organization can shape the future by harnessing the strengths of all generations.

Ethan Handelman

Deputy Assistant Secretary for Multifamily Housing
Department of Housing & Urban Development
Washington, DC

Lisa Hardy

President & CEO
Emerald Communities
Redmond, WA
  • 21-H. A Community’s Journey from Master Plan to Implementation

    • Tuesday, October 29, 2024

    3:00 – 4:00 p.m.

    21-H. A Community’s Journey from Master Plan to Implementation

    Expanding a life plan community requires a solid master plan that addresses the community’s design, logistics, costs, financing, and management. This session will describe the master planning process undertaken by Emerald Heights, a life plan community in Redmond, WA. Architecture, construction, and finance experts will join the community’s chief executive to discuss the planning timelines they created, financing options they pursued, key strategies they considered, and lessons they learned while bringing their community’s vision to life in the face of substantial challenges. Learn what it takes to look at the big picture while keeping an eye on the details that impact residents and operations.

Eric Harrmann

Chief Design Officer
AG Architecture
Wauwatosa, WI
  • 14-A. Living Well Initiative: A Sea Change for Community Planning

    • Sunday, October 27, 2024

    1:00 – 2:00 p.m.

    14-A. Living Well Initiative: A Sea Change for Community Planning

    Housing the country’s future aging population will require a sea change in how architects and planners think about community spaces, services, and what it means to grow older. That sea change is already taking shape through the Living Well Initiative, a consortium of Milwaukee-area corporations seeking to help future architects and designers consult with older adults as they imagine the future of senior housing. This session will describe a participatory research experience during which University of Wisconsin Milwaukee students worked with older adults to create alternative models of university-affiliated communities for older adults. Presenters will show you how to use the same techniques to imagine new housing options while integrating older adults into the community’s social fabric.

Jean Hartnett

CEO & Founder
Radical Sabbatical
Omaha, NE
  • 149-I. Strengthen Your Workforce with Trauma-Informed Care

    • Tuesday, October 29, 2024

    4:30 – 5:30 p.m.

    149-I. Strengthen Your Workforce with Trauma-Informed Care

    When the Centers for Medicare & Medicaid Services required providers of aging services to implement trauma-informed care in 2019, few organizations understood what this care entailed and why it was necessary. This session will clear up the confusion. Representatives of LeadingAge Gold Partner KARE will help you understand how childhood trauma affects the health and well-being of older adults and the people who care for them. Presenters will show you how to change your organization’s culture, improve frontline caregiver retention, and increase resident satisfaction by addressing employee and resident trauma. Learn how to integrate a knowledge of trauma into organizational policies, procedures, and practices that respect individual differences, trauma histories, and cultural backgrounds.

Lauren Hathaway

Opus Marketing Manager
2Life Communities
Brighton, MA
  • 78-E. Using Digital Sales Tools to Reach a Middle-Market Audience

    • Monday, October 28, 2024

    3:00 – 4:00 p.m.

    78-E. Using Digital Sales Tools to Reach a Middle-Market Audience

    2Life Communities, a LeadingAge member in Brighton, MA, recognized that serving the middle market was both an opportunity and a moral duty. That’s why the organization developed Opus Newton, a pioneering community designed for older adults who have too much income to qualify for affordable housing yet struggle with housing affordability. This session will explore how Opus Newton used advanced technology to create a seamless sales experience that built credibility and trust with prospective residents who thought a senior living option was out of reach for them. This winning process helped the community meet its sales goals early and realize cost savings of approximately $1 million. Find out how to use digital sales tools to reach a new generation of tech-savvy prospects.

Laiya Haywood-Rollins

Manager, Membership & Workforce
LeadingAge Virginia
Glen Allen, VA
  • 28-C. Leadership Diversity: Welcoming Young People of Color

    • Sunday, October 27, 2024

    4:00 – 5:00 p.m.

    28-C. Leadership Diversity: Welcoming Young People of Color

    Increasing the diversity of your leadership team can help your organization improve its workplace culture and bolster its success. This session will show you how to help younger people from underrepresented racial and ethnic groups understand the opportunities available to them in the field of aging services. Learn about LeadingAge initiatives that can help you recruit and retain a diverse team and build the leadership skills of team members once they are hired. Leaders of color will be on hand to share their experiences working in aging services and to offer advice for building a diverse leadership team by opening doors for younger people of color and providing the support they need for a long and fulfilling career in our sector.