Maria Hagadorn

VP of Account Services
3rd3rd Marketing
Vashon, WA, USA
  • 63-F. Reaching Out to Solo Agers to Increase Sales and Diversity

    • Monday, November 03, 2025

    4:30 – 5:30 p.m.

    63-F. Reaching Out to Solo Agers to Increase Sales and Diversity

    Senior living communities often face two marketing challenges: filling one-bedroom and studio apartments and increasing diversity within their resident populations. This session will explore how communities can achieve both goals by reaching out to solo agers, including those from diverse cultural backgrounds, the LGBTQ+ community, and other historically underrepresented groups. Presenters will examine the unique needs and aspirations of solo agers while sharing effective marketing strategies designed to attract them to senior living communities. You’ll gain tips for hosting marketing events that showcase smaller residential units that have traditionally remained vacant and acquire insights to help you connect with prospective residents from the Black, Latino, Asian, and LGBTQ+ communities.

  • 69-L. Are You Wasting Money on Marketing? Assessing Your Blind Spots

    • Wednesday, November 05, 2025

    11:30 a.m. – 12:30 p.m.

    69-L. Are You Wasting Money on Marketing? Assessing Your Blind Spots

    “Half my marketing budget is being wasted: But which half?” If you’ve ever asked yourself that question, this session is for you. Presenters will address the critical blind spots many organizations experience when evaluating their marketing budgets. They’ll provide tips to help you confidently assess and improve marketing performance at every level while unlocking growth opportunities, boosting sales, eliminating wasteful spending on underperforming tactics, and crafting marketing messages that resonate in competitive markets. You’ll learn how to align your marketing plan with your broader strategic goals and ensure accountability within your sales and marketing teams. Take home tools to achieve better returns on your marketing investment by amplifying what works well and adjusting what doesn’t.

Carol Ham

Board Chair
Westminster-Canterbury of the Blue Ridge
Charlottesville, VA, USA
  • 38-J. Accelerating the Impact of a New CEO

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    38-J. Accelerating the Impact of a New CEO

    All chief executive officers (CEOs) can benefit from a proactive and supportive transition process that fully engages the board and leadership team to ensure early success in the role. Westminster-Canterbury of the Blue Ridge (WCBR), a life plan community in Charlottesville, VA, sought to orchestrate such a comprehensive transition for its new CEO. During this session, the community’s board chair and new CEO will share key elements of that transition plan. They’ll also address common and unexpected obstacles organizations must overcome to ensure a successful transition process. You’ll discover how a leadership transition can represent a strategic opportunity that enables organizations to step confidently into a brighter future.

Randi Hamill

Workforce Director
LeadingAge Ohio
Columbus, OH, USA
  • 22-G. From Vision to Practice: Planning for Inclusion

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    22-G. From Vision to Practice: Planning for Inclusion

    In 2022, LeadingAge Ohio incorporated diversity, equity, and inclusion (DEI) goals into its strategic plan. It then enlisted volunteers from member organizations to help create meaningful DEI resources within the Buckeye State. In this session, presenters will discuss how a DEI framework can help reduce employee turnover, improve workforce satisfaction, and create more welcoming environments for residents. You’ll learn how current trends and public sentiment about DEI may impact the aging services sector and explore strategies for maintaining and advancing DEI initiatives in a shifting social and political landscape.

Abigail Hanlon

Music Therapist
Goodwin House Alexandria
Alexandria, VA, USA
  • 100-I. Supporting the Grieving Process with Creative Arts

    • Tuesday, November 04, 2025

    4:30 – 5:30 p.m.

    100-I. Supporting the Grieving Process with Creative Arts

    Grief and loss are integral to the human experience. This is particularly true for older adults and their caregivers, who may become vulnerable to social isolation and depression if they don’t process the emotional upheaval of late-life transitions like changes in physical mobility, cognition, or lifelong relationships. This session will explore how the creative arts can help. Presenters will demonstrate how music, art, dance, drama, and poetry can provide emotional support while facilitating self-expression. A music therapist and creative arts coordinator from a Virginia-based life plan community will show you how they engage with the creative arts. You’ll be encouraged to extend your learning by participating in a creative art-making experience.

Melissa Harris

Director of Government Affairs
American Association of Service Coordinators
Worthington, OH, USA
  • 70-A. That Data You Collect for HUD? It Can Help Your Residents

    • Sunday, November 02, 2025

    1:00 – 2:00 p.m.

    70-A. That Data You Collect for HUD? It Can Help Your Residents

    The U.S. Department of Housing and Urban Development (HUD) requires service coordinators in affordable senior housing communities to submit periodic reports containing a wide range of data about housing residents and their needs for services and supports. This session will show you how to use this data to enhance your community’s service coordination program, forge partnerships with community partners, and advocate for residents. Presenters will introduce you to the service coordinator data guide recently released by the American Association of Service Coordinators. You’ll also meet the quality assurance manager of a LeadingAge member organization that uses the data it collects for HUD to maximize resident well-being outcomes and improve program effectiveness.

Jo Anne Hartman

Managing Director – Acts Corporate University
Acts Retirement-Life Communities, Inc.
Fort Washington, PA, USA
  • 32-F. Building a Pathway to Success: Succession Planning for Mid-Level Managers

    • Monday, November 03, 2025

    4:30 – 5:30 p.m.

    32-F. Building a Pathway to Success: Succession Planning for Mid-Level Managers

    Succession planning has long been recognized as an essential tool for maintaining talent continuity in an organization’s C-suite. However, as this session will demonstrate, it also plays a critical role in developing the skills of mid-level managers. Representatives from Acts Retirement-Life Communities will describe their mid-level succession planning program, which features internal leadership initiatives, undergraduate and graduate-level programs offered in partnership with local colleges, and a structured mentorship program. You’ll discover how to identify and assess high-potential managers, create personalized development plans, and align talent development with business objectives. Join this session to acquire the tools you need to identify, develop, and retain high-potential middle managers to help ensure organizational growth and stability.

Jennifer Hartwick

Director of Business Process Development
Schlegel Villages
Kitchener, ON, Canada
  • 73-C. International Perspectives: Driving Care Quality through Data Sharing

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    73-C. International Perspectives: Driving Care Quality through Data Sharing

    The Seniors Quality Leap Initiative (SQLI) is an international consortium established by North American and South African leading long-term care organizations. SQLI strives to enhance the quality of life and care for older adults by encouraging providers to share performance data and outcomes from their quality improvement initiatives with one another. During this session, SQLI leaders and members will showcase their efforts to improve providers’ benchmarking capacity, including ongoing research into developing an overall resident quality of life composite score and consistent employee engagement measures. Three aging services executives will discuss how SQLI participation has influenced their organization’s quality improvement efforts.

Cedric Havermans

Director of Customer Experience
Cubigo
San Francisco, CA, USA
  • 14-K. What’s Best for All? Making Inclusive Technology Decisions

    • Wednesday, November 05, 2025

    10:00 – 11:00 a.m.

    14-K. What’s Best for All? Making Inclusive Technology Decisions

    Technology adoption can be more challenging when senior living residents and staff feel disconnected from the process of selecting and implementing suitable high-tech platforms. Kendal at Oberlin tackled this challenge by incorporating resident input into every stage of its technology selection and implementation process. This session will provide an overview of how the organization’s collaborative model empowered residents while ensuring the chosen platform met their unique needs. You’ll gain tools to ensure that your new technology enhances your community’s quality of life, improves resident engagement and satisfaction, streamlines operations, and sets the stage for future technology upgrades. Discover practical strategies for promoting inclusive decision-making and leveraging resident feedback while implementing technology.

Karen Hedge

Deputy CEO
Scottish Care
Glasgow, SCOTLAND, UK
  • 10-G. International Perspectives: Can AI Transform Care and Safeguard Human Rights?

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    10-G. International Perspectives: Can AI Transform Care and Safeguard Human Rights?

    Artificial Intelligence (AI) is poised to disrupt social care with promises of transformative care delivery. This session will explore how AI-powered technologies, appropriately used, can also safeguard human rights and ethical integrity while improving lives. Presenters will examine Oxford University’s principles for designing and implementing AI and the Scottish Human Rights Commission’s FAIR Model, which places individuals requiring care at the heart of decision-making processes. They’ll also introduce you to cAIr, an AI-powered assistant that expands access to services in underserved areas, drives inclusive delivery, and enhances equity, well-being, and autonomy. You’ll learn how technology can uplift humanity, empower care systems, and reshape futures while adhering to principles of equity, dignity, and compassion.

Ann Marie Hennessy

Chief Clinical Officer & Licensed Nursing Home Administrator
Hebrew Home at Riverdale – RiverSpring Living
Bronx, NY, USA
  • 13-J. Value-Based Payments: Using Technology to Ensure Success

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    13-J. Value-Based Payments: Using Technology to Ensure Success

    Is your care setting working to improve resident outcomes through value-based payment models that prioritize high-quality, cost-effective, personalized, and data-driven care? A variety of technology solutions could ensure your success. This session will describe how artificial intelligence can help you reduce hospital readmissions and improve care quality by identifying at-risk residents, predicting potential health complications, and tailoring interventions accordingly. Presenters will also describe technology platforms that lower costs by supporting continuous monitoring and virtual healthcare visits. You’ll even learn how to use robotics to streamline repetitive and labor-intensive tasks, allowing staff to concentrate on intensive therapy services. Join this session to discover how technology solutions can help you improve your services and bottom line.

Alexandra Herzog

Director, Global Jewish Communities
American Jewish Committee
New York, NY, USA
  • 21-F. Shining a Light on Antisemitism in Aging Services

    • Monday, November 03, 2025

    4:30 – 5:30 p.m.

    21-F. Shining a Light on Antisemitism in Aging Services

    Incidents of antisemitism continue to surge across the United States. Still, many providers of aging services may be unaware of how this ancient form of hatred could affect their organizations, regardless of their religious affiliation. This session will provide an overview of anti-Jewish themes and tropes, examine the manifestations of antisemitism throughout history, and provide insights that are broadly relevant not only to those serving Jewish communities, but to anyone seeking to better understand and address anti-Jewish hatred. The session will also include real-world scenarios tailored to challenges relevant to aging services. A representative from the American Jewish Committee will present practical tools for recognizing and effectively responding to antisemitism, both personally and in the workplace.

Lisa Holland

SVP, Experience
HumanGood Inc.
Duarte, CA, USA
  • 104-L. We Partner with You: New Relationships in Senior Living

    • Wednesday, November 05, 2025

    11:30 a.m. – 12:30 p.m.

    104-L. We Partner with You: New Relationships in Senior Living

    How would senior living communities be transformed if residents and team members genuinely felt they were working together as partners? This session will help you explore that question. Presenters will share how HumanGood transitioned from a traditional “we serve you” model to a progressive “we partner with you” approach that strengthened collaboration among everyone living and working in its life plan communities. You’ll learn how HumanGood’s resident committee structure and comprehensive listening strategy have reshaped the dynamics between residents and team members. Don’t miss this inspiring call to rethink traditional dynamics and embrace a culture where partnership, mutual respect, and shared goals promote a strong sense of belonging, engagement, and agency among residents and team members.