Donald Lilly

CEO
Still Hopes
West Columbia, SC
  • 42-D. Underdog Strategies for Single-Site Life Plan Communities

    • Monday, October 26, 2026

    8:30 – 9:30 a.m.

    42-D. Underdog Strategies for Single-Site Life Plan Communities

    To affiliate u2026 or not to affiliate? That is the question many single-site life plan communities are asking. This session will appeal to mavericks who prefer to remain independent yet recognize they must improve at every level to thrive in a consolidating market. Leaders from successful single-site communities will share how they resisted affiliation by strengthening operations, culture, and finances. They’ll also recommend strategies to keep communities stable and future-ready. Whether you’re committed to independence or considering affiliation, this session will offer fresh perspectives on how a strong single-site brand can enhance market perception, attract mission-aligned staff, and build trust among residents, prospects, and referral sources.

Benjamin Little

Strategic Relationship Specialist
McKesson Medical-Surgical
Richmond, VA
  • 3-C. Unlocking the Power of Interoperability

    • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    3-C. Unlocking the Power of Interoperability

    As the country’s healthcare system becomes more interconnected, the need for interoperable data exchange across care settings has never been more critical. Yet interoperability is often hindered because its meaning and benefits are unclear to the providers who could gain the most from it. This session will clear up the confusion. Presenters will demonstrate the practical advantages of interoperability and help you assess your organization’s readiness to implement it. They’ll also offer practical strategies for connecting data systems, enabling seamless data exchange with other care settings, and supporting integrated workflows. You’ll learn how one organization used interoperability to transform its operations, boost staff morale, and strengthen referral networks.

Rachel Little

Vice President, Health and Wellbeing
EverTrue
Saint Louis, MO
  • 36-A. Building In-Home Services through Acquisition and Innovation

    • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    36-A. Building In-Home Services through Acquisition and Innovation

    Many providers of aging services are interested in new ways to deliver high-quality support in the home, especially for middle-market consumers. This session will explore how one multisite sponsor of affordable housing and life plan communities expanded its at-home services through a strategic mix of acquisitions, program innovation, and affiliations with home and community-based service providers. Presenters will also highlight two new programs they designed to serve life plan community residents and the broader community: a concierge care navigation and coaching service, and an at-home support program for older adults with incomes just below traditional private-pay thresholds. Gain concrete ideas for building or expanding scalable in-home services to serve current residents and the price-sensitive middle market.

Teri Lock

Senior VP of Revenue, Pacific Retirement Services
Pacific Retirement Services
Medford, OR
  • 61-B. Let Current Residents Help You Identify Future Residents

    • Sunday, October 25, 2026

    2:45 – 3:45 p.m.

    61-B. Let Current Residents Help You Identify Future Residents

    Life plan communities seeking new feeder markets beyond their local area need look no further than their own residents to identify ideal prospects. In this session, a panel of marketing experts will explain how a multisite senior living organization partnered with a marketing agency to improve outreach to local consumers and reach qualified prospects beyond its immediate area. Presenters will describe how the organization’s marketing team used information about current residents including their affiliations and personal passions to conduct targeted outreach to prospective residents with similar interests. You’ll learn how to boost lead quality by crafting innovative strategies to reach prospects seeking a new home where they genuinely belong.

Rob Love

President & CEO
Love & Company, Inc.
Frederick, MD
  • 71-J. How to Succeed Even When Expansion Presales Disappoint

    • Wednesday, October 28, 2026

    8:30 – 9:30 a.m.

    71-J. How to Succeed Even When Expansion Presales Disappoint

    A solid reputation, high occupancy, and a long waitlist won’t guarantee presales success for your next major expansion. That’s the lesson of this session, which will tell the story of a successful life plan community whose expansion stalled unexpectedly. Instead of giving up, the organization retrenched to update its brand, reposition all lead generation materials, and turbo charge sales. The retrenching culminated with a three-month plan to reach its financing goals. Representatives from the community and the firm will discuss how they assessed the root causes of underperformance, developed collaborative action plans aligned with financial goals, refreshed the community’s brand to showcase its unique selling points, and made other adjustments and tough decisions. This cautionary tale with a happy ending could help you succeed in the face of future disappointments.

Eric Luster

Chairman
Waymark Gardens
Glendale, AZ
  • 8-H. Can Technology Improve Health Outcomes in Senior Housing?

    • Tuesday, October 27, 2026

    3:00 – 4:00 p.m.

    8-H. Can Technology Improve Health Outcomes in Senior Housing?

    The future of senior housing depends on its ability to support residents’ health through rigorous data collection and analysis, accurate measurement of health outcomes, and responsible use of artificial intelligence (AI). This session will showcase how an affordable senior housing community used data from three interventions telehealth, AI-enhanced fall detection, and remote patient monitoring to help residents manage chronic diseases, avoid emergency transfers, and improve access to services. Presenters will show you how to capture data and build dashboards so clinical and operational teams can track residents’ health and take timely action. You’ll learn to evaluate AI tools for safety and bias and to establish practices that ensure consent, privacy, and transparency.

Jim Lydiard

Founder and CEO
Centered Care
Atlanta, GA
  • 52-I. Jump-Start Holistic Wellness with Part B Medicare

    • Tuesday, October 27, 2026

    4:30 – 5:30 p.m.

    52-I. Jump-Start Holistic Wellness with Part B Medicare

    In 2024, Medicare added new fee-for-service codes to address health-related social needs and to cover services that help beneficiaries navigate the healthcare system. The new Part B codes may create payment opportunities for services you already offer at no charge. This session will outline the components and benefits of holistic wellness programs and explain how they improve health outcomes for residents and clients. Presenters will describe Part B programs that cover holistic wellness services and identify innovative technologies and practices that support service delivery. You’ll take home summaries of all relevant Part B programs, a pro forma revenue calculator for Part B income, and samples of assessments and care plans.

Donald Macaskill

Chief Executive
ScottishCare
Glasgow Prestwick Airport
  • 150-P. Age Readiness: A Global Imperative

    • Saturday, October 24, 2026

    9:00 a.m. – 5:00 p.m.

    150-P. Age Readiness: A Global Imperative

    Join innovators, policymakers, researchers, and service providers for this full-day summit exploring how to build societies ready for longevity. The program will feature global perspectives and cross-disciplinary dialogue to help participants challenge traditional assumptions about ageing, explore emerging innovations and best practices, and identify opportunities to prepare organizations, communities, and societies for the realities and possibilities of demographic change. Don’t miss this opportunity to join colleagues from around the world as they explore innovative approaches to supporting lifelong wellness, creating age-ready environments, harnessing technology to transform the aging experience, sustaining high-quality care through workforce development, and advancing the policy changes needed to shape aging-friendly communities.

Jane Mack

Board Member
Foxdale Village
Centre Hall, PA
  • 29-F. Strengthen Your Board Through Planned Enrichment

    • Monday, October 26, 2026

    4:30 – 5:30 p.m.

    29-F. Strengthen Your Board Through Planned Enrichment

    Knowledgeable, experienced, and engaged board members are essential to the success of senior living organizations. Yet few board members arrive at their first board meeting with all the knowledge needed to fulfill their roles. This session will explore how one organization expanded board members’ capacity by dedicating the first 60-90 minutes of its bimonthly board meetings to a wide range of enrichment activities. Presenters will outline how they implemented the revised board agenda and how it improved the board’s effectiveness. You’ll learn strategies for assessing board members’ current knowledge and addressing gaps. Discover how enrichment sessions can strengthen your board and help its members become confident change agents and change makers.

Thomas Mackey

Analyst
Total Compensation Solutions
Armonk, NY
  • 133-A. Smarter Compensation Design for Senior Living

    • Sunday, October 25, 2026

    1:00 – 2:00 p.m.

    133-A. Smarter Compensation Design for Senior Living

    A senior living organization’s leadership compensation model must reflect its unique financial capacity, organizational maturity, leadership philosophy, and culture. This session will help you choose a model that meets these requirements. Presenters will describe three compensation models that provider organizations have used effectively: a mission-driven model for service-oriented team members; a performance-driven model that uses goal-setting and market data to determine compensation levels; and a retention-focused model that supports leadership stability during expansions or retirements. You’ll receive the guidance you need to build or enhance your current compensation practices, using the model that works best for your organization.

Sarah Malchow

Chief Administrative Officer
Cedar Community
West Bend, WI
  • 26-C. Leveraging Your Leadership Team to Move the Needle on Benevolence

    • Sunday, October 25, 2026

    4:30 – 5:30 p.m.

    26-C. Leveraging Your Leadership Team to Move the Needle on Benevolence

    Everyone is a fundraiser. That’s the message of this session, which will help you support key strategic priorities in your senior living community by connecting donors, both emotionally and programmatically, to specific activities or divisions on your campus. Presenters will show you how to leverage the strategic vision of your board, executive team, divisional leaders, and key frontline staff to move the needle on benevolence. You’ll learn to build relationships with diverse team leaders across all care levels and lifestyle divisions, then work together to prioritize fundraising opportunities that align with donor interests and your strategic plan.

Adrienne Mansfield

Co-Founder
ADage Marketing Group
Williamsport, PA
  • 62-B. Crafting Messages that Advance Age and Ability Inclusion

    • Sunday, October 25, 2026

    2:45 – 3:45 p.m.

    62-B. Crafting Messages that Advance Age and Ability Inclusion

    Senior living marketing and communications professionals often rely on unrealistic stock photos and messaging that idealize “super agers” while ignoring the diverse realities of aging. These choices, whether intentional or not, reinforce narrow, often damaging stereotypes about how older adults should look, live, and behave. This session will examine the drivers of ageist and ableist messaging and the risks these biases pose to older adults and the aging services field. Presenters will share strategies and practical tools to help you audit your current communications materials, identify and correct harmful biases, and build campaigns rooted in authenticity, respect, and representation. You’ll learn to craft messages that resonate more deeply with your target markets.