Stace Mandl
- 116-G. How Will Federal Policy Changes Impact Your Nursing Home?
- 121-J. Federal Policy Across the Continuum
Tuesday, November 04, 2025
8:30 – 9:30 a.m.
116-G. How Will Federal Policy Changes Impact Your Nursing Home?
How Will Federal Policy Changes Impact Your Nursing Home?
Every new federal administration reshapes the country’s policy landscape in ways that can significantly impact the daily operations of nursing homes nationwide. During this session, the LeadingAge advocacy team will discuss recent policy developments from the Centers for Medicare & Medicaid Services, the Centers for Disease Control and Prevention, and the current administration. Presenters will help you understand how these developments are likely to affect your organization. They’ll also identify resources and advocacy opportunities that can keep you informed about future changes.
Wednesday, November 05, 2025
8:30 – 9:30 a.m.
121-J. Federal Policy Across the Continuum
Federal Policy Across the Continuum
Are you managing multiple service lines across the continuum, or just curious about the broader policy landscape affecting aging services? This session is designed for you. The LeadingAge advocacy team will be on hand to review this year’s federal policy successes and challenges. You’ll gain a clear understanding of key federal legislative and regulatory changes impacting nursing homes, hospice, affordable housing, home health, adult day services, and Medicaid home and community-based services. You’ll also hear the latest updates on legal matters, workforce development, and Medicare Advantage. Don’t miss this opportunity to catch up on 2025’s policy news and prepare for the advocacy initiatives that are expected to emerge in 2026.
Tom Mann
- 65-H. How Artificial Intelligence Can Help Consumers Find You Online
Tuesday, November 04, 2025
3:00 – 4:00 p.m.
65-H. How Artificial Intelligence Can Help Consumers Find You Online
How Artificial Intelligence Can Help Consumers Find You Online
At least 30% of moves to life plan communities occur after prospective residents search for retirement options using online search tools. This session will show you how to capitalize on this new trend by paying closer attention to search engine optimization (SEO), a method for presenting website content so search engines like Google can help consumers find you online. Presenters will show you how to harness the power of artificial intelligence (AI) to improve SEO and boost your online visibility. You’ll also get tips for using AI-driven tools to automate online tasks, enhance the quality of your web content, establish authority in niche topic areas, and achieve significant growth in visibility and user engagement.
Melissa Markey
- 49-F. Strategic Success: Engage Stakeholders and Measure Progress
Monday, November 03, 2025
4:30 – 5:30 p.m.
49-F. Strategic Success: Engage Stakeholders and Measure Progress
Strategic Success: Engage Stakeholders and Measure Progress
Westminster Canterbury Richmond took deliberate steps to enhance transparency and collaboration during its 2022 strategic planning process, which laid the groundwork for a major campus expansion. During this session, the organization’s chief executive and director of strategic growth will describe how they engaged workgroups of organizational leaders, board members, residents, and staff to set organizational priorities and identify desired outcomes. Presenters will showcase the accountability tool they used to check in regularly with more than 35 of the organization’s leaders. They’ll also present two case studies detailing the organization’s recommitment to strategic growth and its evolving approach to wellness and fitness. Learn how to implement a strategic planning process that engages stakeholders, measures progress, and ensures accountability.
Judy Martin
- 112-D. International Perspectives: Challenges, Innovations, and Global Lessons
Monday, November 03, 2025
8:30 – 9:30 a.m.
112-D. International Perspectives: Challenges, Innovations, and Global Lessons
International Perspectives: Challenges, Innovations, and Global Lessons
As one of our youngest and fastest-aging continents, Africa has much to teach the world about providing inclusive, rights-based aged care characterized by resilience, strong community traditions, and limited resources. During this session, advocates and practitioners will explore the evolving landscape of aging and caregiving in Africa, including rural caregiving, community-based care, gender-based violence, legal and financial gaps, and elder-led advocacy networks. You’ll engage in a dynamic conversation about the current state of aged care in Africa, the African Union’s mission to integrate aging into law and policy, and the continent’s vision for the future. Don’t miss this opportunity to discover what your region can learn from Africa’s unique approach to aged care.
Dyan McAlister
- 41-A. The ABCs of Credit Ratings: A Guide for Life Plan Communities
- 107-B. Crisis and Issue Management: Best Practices for Senior Living
Sunday, November 02, 2025
1:00 – 2:00 p.m.
41-A. The ABCs of Credit Ratings: A Guide for Life Plan Communities
The ABCs of Credit Ratings: A Guide for Life Plan Communities
Life plan community leaders, financial officers, and strategic planners must have a solid understanding of credit ratings before they can help their organizations secure financing on favorable terms. During this session, Fitch Ratings, along with a diverse panel of providers from multi-site and single-site communities will present an overview of credit ratings, explain how to obtain one, and offer guidance on incorporating credit rating considerations into your strategic planning. You’ll receive tips for aligning capital projects and funding needs with your community’s credit profile, identifying and mitigating risks that could negatively impact your rating, and implementing practices that enhance credit strength. Prepare to improve your community’s credit profile and secure the resources necessary for growth and sustainability.
Sunday, November 02, 2025
2:45 – 3:45 p.m.
107-B. Crisis and Issue Management: Best Practices for Senior Living
Crisis and Issue Management: Best Practices for Senior Living
The dynamic and high-stakes nature of senior living environments requires robust strategies for crisis and issue management. This session, designed for senior living executives and legal compliance professionals, will explore best practices for navigating scenarios that can threaten operational stability, reputational integrity, and regulatory compliance. Presenters will offer practical insights into managing crises, including data privacy breaches and ransomware attacks. Participants will engage in an interactive game-show-like format to address scenarios involving regulatory scrutiny, media pressure, and internal investigations. Learn how to minimize liability and safeguard organizational trust while preserving confidentiality in privileged communications, managing relationships with third-party vendors, and addressing allegations of workplace misconduct.
Lisa McCracken
- 50-G. The Senior Living Imperative: Prepare for Sustained Growth
- 77-E. Positioning Senior Living in a Value-Based Care Environment
Tuesday, November 04, 2025
8:30 – 9:30 a.m.
50-G. The Senior Living Imperative: Prepare for Sustained Growth
The Senior Living Imperative: Prepare for Sustained Growth
Senior living providers are experiencing unprecedented demand for housing and services from a changing consumer base. Providers can respond most effectively by identifying and capitalizing on new growth opportunities. During this session, experts from the National Investment Center for Seniors Housing & Care, NIC MAP, and Greystone will discuss relevant analytics and research findings related to market absorption, occupancy rates, and revenue growth in the senior living sector. Presenters will identify markets poised for expansion, help you assess financial performance and growth opportunities, and show you how to act on data trends and market dynamics to prepare your organization for sustainable growth. You’ll acquire the tools and insights to transform today’s market complexities into tomorrow’s successes.
Monday, November 03, 2025
3:00 – 4:00 p.m.
77-E. Positioning Senior Living in a Value-Based Care Environment
Positioning Senior Living in a Value-Based Care Environment
Recent research suggests that senior living residents experience lower mortality rates and fewer hospitalizations than their peers in the broader community. This session will explore what these research findings suggest about the growing value of the housing and care provided to older adults living in congregate settings. Presenters will discuss the role that senior living organizations play in delivering integrated solutions for chronic disease management and proactive well-care. They will also detail integrated housing and care models that offer preventive services while boosting resident satisfaction, improving healthcare outcomes, and providing financial incentives to senior living providers. You’ll gain insights into the role of data in positioning your community to participate in value-based care.
Carol McKinley
- 69-L. Are You Wasting Money on Marketing? Assessing Your Blind Spots
Wednesday, November 05, 2025
11:30 a.m. – 12:30 p.m.
69-L. Are You Wasting Money on Marketing? Assessing Your Blind Spots
Are You Wasting Money on Marketing? Assessing Your Blind Spots
“Half my marketing budget is being wasted: But which half?” If you’ve ever asked yourself that question, this session is for you. Presenters will address the critical blind spots many organizations experience when evaluating their marketing budgets. They’ll provide tips to help you confidently assess and improve marketing performance at every level while unlocking growth opportunities, boosting sales, eliminating wasteful spending on underperforming tactics, and crafting marketing messages that resonate in competitive markets. You’ll learn how to align your marketing plan with your broader strategic goals and ensure accountability within your sales and marketing teams. Take home tools to achieve better returns on your marketing investment by amplifying what works well and adjusting what doesn’t.
Gerron McKnight
Sara McVey
- 95-F. Your Wellness Strategy: Aligning Operations with Expectations
- 148-H. How to Cultivate a Culture of Growth and Inclusivity
Monday, November 03, 2025
4:30 – 5:30 p.m.
95-F. Your Wellness Strategy: Aligning Operations with Expectations
Your Wellness Strategy: Aligning Operations with Expectations
Many older adults are seeking a senior living community that will foster their physical, emotional, and social well-being. Will your community meet their expectations? This session will provide valuable guidance to help you integrate the concepts of wellness and well-being into your mission to support resident satisfaction, longevity, and purpose. Presenters will help you understand how innovative approaches to promoting wellness can position your organization as the preferred choice for older adults looking for a vibrant and supportive living environment. Hear from senior living operators who have created vibrant communities that cater to the whole person. You’ll take home practical strategies for aligning your operations with evolving consumer expectations to ensure your organization’s long-term success.
Tuesday, November 04, 2025
3:00 – 4:00 p.m.
148-H. How to Cultivate a Culture of Growth and Inclusivity
How to Cultivate a Culture of Growth and Inclusivity
Studying the characteristics of senior living communities with healthy organizational cultures can help providers shape thriving workplaces of their own. This session will showcase how a two-year workforce-strengthening initiative at San Francisco’s Sequoia Living reduced turnover and enhanced resident satisfaction. Presenters will detail how the initiative encouraged residents and team members to embrace a growth mindset that respectfully challenges the status quo, foster an inclusive environment where all voices are heard, and exercise accountability and care to increase engagement and outcomes. You’ll discover how the initiative reduced Sequoia Living’s turnover to an all-time low of 17% and improved the “culture score” the organization receives from its employees.
Amanda Mead
- 114-E. Immigration Policy and the Aging Services Workforce
- 121-J. Federal Policy Across the Continuum
Monday, November 03, 2025
3:00 – 4:00 p.m.
114-E. Immigration Policy and the Aging Services Workforce
Immigration Policy and the Aging Services Workforce
Decisions regarding immigration policy have significant implications for the aging services workforce. Join this session to hear a detailed report on recent developments in federal immigration policy and explore how these changes impact the ability of providers to attract and retain essential caregiving talent. An engaging discussion with policy experts will provide a deeper understanding of current federal actions and demonstrate how LeadingAge and its partners are advocating on Capitol Hill to protect and expand the workforce, maintain continuity of care, and support providers as they navigate this complex policy landscape.
Wednesday, November 05, 2025
8:30 – 9:30 a.m.
121-J. Federal Policy Across the Continuum
Federal Policy Across the Continuum
Are you managing multiple service lines across the continuum, or just curious about the broader policy landscape affecting aging services? This session is designed for you. The LeadingAge advocacy team will be on hand to review this year’s federal policy successes and challenges. You’ll gain a clear understanding of key federal legislative and regulatory changes impacting nursing homes, hospice, affordable housing, home health, adult day services, and Medicaid home and community-based services. You’ll also hear the latest updates on legal matters, workforce development, and Medicare Advantage. Don’t miss this opportunity to catch up on 2025’s policy news and prepare for the advocacy initiatives that are expected to emerge in 2026.
Murry Mercier
- 11-H. Achieve Long-Term Wellness with Real-Time Service Coordination
Tuesday, November 04, 2025
3:00 – 4:00 p.m.
11-H. Achieve Long-Term Wellness with Real-Time Service Coordination
Achieve Long-Term Wellness with Real-Time Service Coordination
Senior living communities aspire to help older residents and clients maintain the highest level of wellness for as long as possible. This session will explore how real-time service coordination can help. Representatives of PointClickCare, a cloud-based healthcare software platform, will describe a technology tool that puts comprehensive information about a resident’s condition into the hands of caregivers so they can recognize and respond swiftly to the first signs of changing needs. Presenters will outline how timely information can help senior living organizations proactively prevent falls, hospitalizations, and move-outs. They will also offer strategies for collaborating with providers of outpatient therapy, home health care, and pharmacy services to improve care coordination.
George Mesires
- 48-E. Acquisitions and Divestitures: Perspectives on Buying and Selling Assets
Monday, November 03, 2025
3:00 – 4:00 p.m.
48-E. Acquisitions and Divestitures: Perspectives on Buying and Selling Assets
Acquisitions and Divestitures: Perspectives on Buying and Selling Assets
The senior living sector has experienced significant growth in acquisitions and affiliations over the past few years. This session will highlight trends in mergers and acquisitions while exploring how for-profit and nonprofit buyers differ in their approaches to valuing assets and implementing ownership changes. You’ll hear the stories of a Dallas-based senior living organization that acquired a senior living community in Fort Worth and a Florida-based multi-site organization that divested several campuses. Get the guidance you need to navigate the acquisition/disposition process, including steps you should take after concluding that certain components of your organization are not contributing value to the enterprise.