Matt Wilson

Founder & CEO
Next Level Senior Advisors
Oklahoma City, OK, USA
  • 59-C. How Important are Placement Agencies to Your Marketing Program?

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    59-C. How Important are Placement Agencies to Your Marketing Program?

    Placement agencies can help senior living communities attract new residents. They can also serve as a valuable resource to older adults seeking housing, services, and supports. How can providers evaluate an agency to ensure it shares their values and goals? This session will help you answer that question. Presenters will examine the influence of placement agencies on the senior living sector, the benefits and drawbacks of using these agencies, and strategies for establishing mutually beneficial partnerships with them. A panel representing placement agencies and providers will discuss common challenges related to agency fees, competition, market dynamics, transparency, and resident choice. Discover how to effectively collaborate with placement agencies to streamline the referral process and increase your occupancy rate.

Max Winters

Senior Designer
RLPS Architects
Lancaster, PA, US
  • 102-J. Balancing Autonomy and Safety for People with Dementia

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    102-J. Balancing Autonomy and Safety for People with Dementia

    Many residential care settings are reevaluating traditional views about the relationship between resident safety and autonomy. This session will outline practical decision-making frameworks that can help your organization determine the best approach to providing services and supports to older adults living with dementia. Presenters will incorporate the perspectives of various stakeholders as they explore options for honoring residents’ autonomy through the built environment, operations, and technology. You’ll hear from two organizations currently weighing their options as they decide how best to serve older people living with dementia. Attend this session to gain tools not pat answers to help you make thoughtful, responsible, and respectful decisions that benefit the older adults you serve.

Craig Witz

Interim VP of Dev. & Oper Resource Group
The Kendal Corporation
Newark, DE, US
  • 133-G. Integrating Intergenerational Principles into Your Projects

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    133-G. Integrating Intergenerational Principles into Your Projects

    Intergenerational connections can enhance both the design and operation of senior living environments. This session will offer practical strategies to help you create meaningful and sustainable multigenerational environments that give owners, developers, and designers a competitive edge in today’s evolving market. Presenters will share a roadmap developed by the Joint Intergenerational Task Force convened by SAGE, AIA Design for Aging, and the Center for Health Design. They will unveil the task force’s new findings, case studies, and actionable strategies. You’ll gain valuable insights into the challenges you may encounter as you integrate intergenerational principles into your projects and operations. You’ll also gain strategies that can lead to successful outcomes.

Kera Wooten

Executive Director
Westminster at Lake Ridge
Lake Ridge, VA, US
  • 17-B. Ouch! That Stereotype Hurts: Practical Tools to Address Bias

    • Sunday, November 02, 2025

    2:45 – 3:45 p.m.

    17-B. Ouch! That Stereotype Hurts: Practical Tools to Address Bias

    Addressing everyday stereotypes and biases can create a more respectful and inclusive culture in senior care organizations. This session will provide practical tools and strategies for fostering effective communication and navigating difficult conversations about bias. Presenters will help you identify subtle biases and stereotypes and respond to them constructively. Senior living leaders will share their experiences implementing bias workshops, and you’ll view a video demonstrating workshop best practices and techniques. Explore how culture change can help you challenge stereotypes and build stronger, more respectful relationships among team members and between staff and residents.

Bo Yang

President
Guangdong Elderly-Care Services Association
Guangzhou, China
  • 75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    Providers of aging services in China have used CARF International’s field-driven, person-centered accreditation standards to improve the care experience of their residents and the business outcomes of their organizations. This session will showcase China’s innovative business and care delivery in independent living, assisted living, rehabilitation programs, and other care models unique to China. Presenters will introduce you to China’s aging services system, explain how it compares to aging services worldwide, and suggest ways it could be replicated in other countries. Panelists will also share how Chinese providers are expanding person-centered practices across entire systems of care.

Charlotte Yeh

Chief Experience Officer
SatyaDx
Portland, ME, United States

Amy Young

Senior Vice President of Operations
Curana Health
Austin, TX, USA
  • 81-G. On-Site Care: Promoting Health in Life Plan Communities

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    81-G. On-Site Care: Promoting Health in Life Plan Communities

    Life plan communities strive to maximize resident independence and well-being by providing multiple levels of care and service so residents can avoid hospital admissions when their needs change. This session will introduce a critical step toward achieving that goal: employing healthcare practitioners to deliver primary care and care coordination through on-site clinics, home visits, and telehealth services. Presenters will demonstrate how on-site primary care can help reduce resident hospitalizations and facilitate transitions between service levels while improving access to medication reconciliation, behavior management, advanced care planning, and palliative care. You’ll discover the types of on-site medical services residents expect and how an on-site healthcare team can build trust in your organization.

Shahzad Zafar

Chief Technology Officer
Trualta
Toronto, ON, Canada
  • 97-G. What Family Caregivers Want: Solution-Based, On-Demand Resources

    • Tuesday, November 04, 2025

    8:30 – 9:30 a.m.

    97-G. What Family Caregivers Want: Solution-Based, On-Demand Resources

    In 2023, Parker Health Group in Piscataway, NJ, asked family caregivers of clients enrolled in its adult day services program how the organization could better support them. The caregivers asked for solution-based information, available on demand, to help them fulfill their caregiving responsibilities. During this session, representatives from Parker and Trualta, an online platform for family caregivers, will describe how Parker responded by creating an educational learning platform, integrated with Trualta, that offers information, resources, programming, and services for caregivers and clients. Presenters will outline the initiative’s startup and implementation, staffing resources, operational considerations, and cost.

Luis Zaldivar

Project Director
American Business Immigration Coalition
  • 114-E. Immigration Policy and the Aging Services Workforce

    • Monday, November 03, 2025

    3:00 – 4:00 p.m.

    114-E. Immigration Policy and the Aging Services Workforce

    Decisions regarding immigration policy have significant implications for the aging services workforce. Join this session to hear a detailed report on recent developments in federal immigration policy and explore how these changes impact the ability of providers to attract and retain essential caregiving talent. An engaging discussion with policy experts will provide a deeper understanding of current federal actions and demonstrate how LeadingAge and its partners are advocating on Capitol Hill to protect and expand the workforce, maintain continuity of care, and support providers as they navigate this complex policy landscape.

Xu Zhengjian

Executive Director
Nanjing J-CARE Consulting Co Ltd.
Nanjing, JIANGSU, China
  • 75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    • Monday, November 03, 2025

    8:30 – 9:30 a.m.

    75-D. International Perspectives: Field-Driven Standards Lead to Person-Centered Innovation

    Providers of aging services in China have used CARF International’s field-driven, person-centered accreditation standards to improve the care experience of their residents and the business outcomes of their organizations. This session will showcase China’s innovative business and care delivery in independent living, assisted living, rehabilitation programs, and other care models unique to China. Presenters will introduce you to China’s aging services system, explain how it compares to aging services worldwide, and suggest ways it could be replicated in other countries. Panelists will also share how Chinese providers are expanding person-centered practices across entire systems of care.

RJ Zielinski

CFO
The Admiral at the Lake
Chicago, IL, US
  • 67-J. How to Make Every Team Member a Sales and Marketing Expert

    • Wednesday, November 05, 2025

    8:30 – 9:30 a.m.

    67-J. How to Make Every Team Member a Sales and Marketing Expert

    Marketing senior living communities isn’t the sole responsibility of your sales and marketing team. Providers will achieve significantly better outcomes by encouraging team members across departments to collaborate on reaching shared sales goals. This session will show you how to engage all team members in boosting resident satisfaction, strengthening your organization’s reputation, and identifying new growth opportunities. Presenters will demonstrate how to incorporate everyone’s unique input into discussions about what makes your community special. Don’t miss this opportunity to discover how tailored marketing approaches can help you achieve more inclusive and effective results and why breaking down barriers among departments is essential for achieving sales success.

Heather Zoeller

Director – Advisory Services
OnePoint Partners
Topsfield, MA, USA
  • 44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    • Sunday, November 02, 2025

    4:30 – 5:30 p.m.

    44-C. Expanding an Affordable Housing Community to Reach the Middle Market

    West Hartford Fellowship Housing is implementing a comprehensive campus expansion which will broaden its mission to meet the needs of middle-market consumers. Presenters will outline steps the Connecticut-based housing provider has taken to protect the rights of current residents and preserve existing lower rent structures while also serving a slightly different income demographic. They’ll share architectural design strategies that helped reduce the cost of new construction and a multi-source financing plan that incorporates Low-Income Housing Tax Credits and existing federal subsidies. Whether you’re a seasoned affordable housing provider or new to the field, this session will equip you to reach new middle- and lower-middle markets.